2023-12-01 13:31:00
Black Friday continues to be an event that not only boosts e-commerce, but also tests the limits of logistics, becoming fertile ground for innovation and, simultaneously, a source of concern for the entire logistics chain.
The challenges during Black Friday are nothing new for the logistics industry, but the intensity of demand during this period is unique. Camilo highlights the intense pressure on logistics operations, exemplified by the 8.2 million orders placed between midnight on Thursday and 11:59 pm on Sunday, according to the Black Friday Hora Hora Panel, carried out by Confi.Neotrust.
For Elvis Camilo, Logistics Operations Manager at Gi BPO, Outsourcing division of Gi Group Holding, the challenges faced and opportunities identified during Black Friday 2023 bring important lessons for next year.
“The first notable challenge is efficient order processing while maintaining quality. Inventory management becomes a delicate task, requiring accurate demand forecasting to avoid shortages or excess, both of which are detrimental to logistics operations. Furthermore, effective reverse logistics management becomes crucial, considering the significant increase in returns during massive sales events”, advises the expert.
Opportunities: Technology, Automation and Strategic Partnerships
Despite the challenges, Black Friday offers unique opportunities for innovation in the logistics sector. Elvis Camilo highlights the importance of carefully evaluating the 2023 experience to outline effective strategies for 2024.
“Investing in real-time tracking technology, known as ‘live tracking’, can revolutionize supply chain visibility, providing a transparent experience for customers. Automation emerges as a solution to deal with high demand, increasing operational efficiency and reducing errors”, he reinforces.
Furthermore, according to the expert, strategic partnerships with companies specialized in logistics management are crucial. “Not only do these partners have expertise in dealing with seasonal challenges, they also offer customized solutions, alleviating pressure on companies’ internal teams,” he adds.
Elvis Camilo emphasizes that, when evaluating performance on Black Friday 2023 and preparing for the high demands of Christmas, it is essential to recognize the challenges, but also visualize the opportunities inherent to seasonal events. “Investing in technology, automation and establishing strategic partnerships with companies specialized in logistics can be the key to overcoming obstacles and making the most of the potential of these dates”, he concludes.
1701458999
#Black #Friday #reveals #challenges #opportunities #Logistics #expert