September 03, 2024 at 5:25 PM
BJ’s Restaurants, Inc. announced that Lyle D. Tick, former Brand President of Buffalo Wild Wings, will be named President and Chief Concept Officer, effective September 9, 2024. Tick has served as President and CEO of On the Border Mexican Grill & Cantina since December 2023, working to execute a strategic plan to drive new growth for the iconic Tex Mex restaurant chain. He previously served as Brand President of Buffalo Wild Wings (Inspire Brands family of restaurants) from 2018 to 2023, where he led a team in revitalizing the Buffalo Wild Wings brand, re-embracing its sports bar heritage, evolving the restaurant’s design, revamping the menu, which was awarded a 2020 MenuMasters award for Best Menu Revamp, and launching the Buffalo Wild Wings GO sub-brand.
From 2016 to 2018, Mr. Tick served as Managing Director of Boots Retail USA for Walgreens Boots Alliance, where he led the reorganization and scale of the beauty brands business in the Americas, establishing No7 as the leading mass anti-aging serum brand in the U.S. From 2011 to 2015, he held global and North American marketing leadership roles at Bacardi, leading the white spirits portfolio, where he was instrumental in unlocking new growth in the U.S. and growing the Grey Goose brand internationally. Prior to Bacardi, Mr. Tick held several executive leadership roles at marketing and advertising agencies, including J. Walter Thompson, Gotham and McGarryBowen.
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BJ’s Restaurants, Inc. is a casual dining restaurant. The Company’s restaurants feature a menu of approximately 100 menu items designed to offer a variety of items, including slow-roasted entrees such as rib eye steak, EnLIGHTened entrees such as chili-glazed salmon, original deep dish pizza, Pizookie dessert, and BJs craft beers. Its craft beer is produced at five on-site production facilities and by independent third-party brewers using its own recipes. The Company is a national restaurant chain, owning and operating approximately 200 casual dining restaurants located in 30 states, including Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington. More Company Information Sales
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