2023-09-06 14:33:25
Binance is promoting the Cristiano Ronaldo NFT collection with an ingenious campaign: the five-time Ballon d’Or Portuguese legend is asked about football, his personal life and NFTs while tied to a lie detector. Cristiano Ronaldo is currently one of the leading faces of the Binance crypto exchange, and as part of the sponsorship, two NFT collections have already been released with the football player currently playing in Saudi Arabia – the most recent one in July this year. In addition, Ronaldo lends his name to many marketing campaigns, so doubters may rightly arise as to how committed the footballer is to NFTs and cryptocurrencies. In a video released by Binance, fans can watch Ronaldo answer the lie detector’s questions, including sensitive questions such as whether Portugal will ever win the World Cup, whether Ronaldo snores or whether he plans to play at the highest level beyond the age of 40 ( even if the current level can be considered the highest…) Of course, crypto believers are most interested in questions related to NFTs: Ronaldo answered yes to the question of whether he owns NFTs, as well as whether he plans to release additional collections. The lie detector confirmed the answer in both cases, i.e. the athlete told the truth. Ronaldo released his first NFT collection with Binance in 2022 after signing a multi-year partnership agreement with the exchange. The purpose of the partnership is to bring the world of web3 closer to ordinary people through various NFT campaigns. Among other things, the Ronaldo NFTs also create an opportunity for a lucky few to meet their idol in person. In Brazil, meanwhile, Ronaldinho Gaúcho’s involvement in crypto is stirring: local media reported on August 27 that the soccer player did not appear before Congress during the hearing of an investigation into a crypto pyramid scheme. According to the indictment, one of Ronaldinho’s companies also participated in the organization of the fraud, and the footballer himself promoted the program. The star, who previously traveled with a fake passport, finally appeared before the authorities on August 31 and denied that he had played any role in the scheme promising a 2% daily crypto return – according to his claim, his photos were also used illegally. The stakes are not small, as the injured parties filed a 61 million dollar compensation lawsuit against the company.
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