2023-05-09 12:16:05
Bimbo Maroc, an entity of Grupo Bimbo, sees its “Tortilla bread” elected product of the year 2023.
Indeed, during the ceremony held last Thursday, the company was awarded the Tortilla Bread Category Award, Bimbo said in a statement. A specialist in industrial bakery, Bimbo Maroc has been an active and major player in the market since its arrival in Morocco in 2017. The company has several products in different categories dedicated to the national market, thus diversifying its offer to meet all requests. on the market: Sandwich bread, Burgers, Tortillas, Pizza bottoms and Lebanese bread among others. This distinction confirms Bimbo Maroc’s commitment and dedication to the quality of its offer.
The “Elected product of the year” label is present in 44 countries and concerns 4.5 million consumers worldwide. This is a study carried out in collaboration with the Nielsen firm, the objective of which is to have products tested on the market by consumers in order to reward brands according to 3 specific criteria: innovation, intention to purchase and attractiveness. “We are proud to be voted Product of the Year for the Tortilla Bread category. Our products are designed in the best conditions to meet the requirements of our customers and above all satisfy their taste buds,” said Mohamed Ouasaid, general manager at Bimbo Maroc, quoted in the press release.
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