2023-07-04 12:00:20
The presentation of the Vision Pro headset marked a turning point for Apple, despite a mixed reception. From now on, the company could have to face an additional difficulty: concerns of production.
According to an article from Financial TimesApple would be forced to significantly reduce the production of the Vision Pro, which would go from a quantity greater than one million to less than 400,000 units. This information comes from two sources close to Apple and the manufacturer, Luxshare.
The Chinese company has become an increasingly important partner for Apple since the previous year, where it took over a greater share of production of iPhones, AirPods and other Apple products, following Foxconn shutdowns in due to the pandemic.
From 1 million to less than 400,000 units for the Vision Pro
The figure of over a million was obviously the internal sales target, which is pretty bold for a brand new device that is priced at $3,499. The article does not indicate that the drop in production is due to an expectation of reduced demand. It would rather bea question of production.
The industry has yet to fully recover from the manufacturing problems caused by the pandemic, even for a firm as renowned as Apple. However, a new product is a new product, especially one as bespoke and premium as the Vision Pro. The summary of TechCrunch reports highlights the complexity of tiny 4K mini-OLED displays.
The article also indicates that there could be a consequence on the launch of the less expensive version of the Vision Pro – which would simply be named Vision. While the release of the Vision Pro was scheduled for 2024, the more affordable model is announced for 2025. We will have to follow the evolution of the launch dates, but it is obvious that the development of these new devices of “spatial computing won’t be as easy as a new MacBook Air 15 or a new iPad.
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