2023-07-06 19:31:08
It is no mystery to anyone that Big Brother is one of Chilevisión’s main bets this 2023. The channel located in Machasa put all the chips in a space that had high expectations of what might happen in terms of rating.
However, the tune has not fully accompanied the reality show hosted by Diana Bolocco and JC Rodríguez, which has not been able to cope with the power of Generación 98, a Mega soap opera that leads without ruffled hair in prime.
In fact, on some days it was also displaced by Los 80 and Todo por mi familia, from Channel 13 and TVN respectively. Of course, in general it has remained firm in second place.
For the same reason, almost three weeks following its premiere, it was JC Rodríguez himself who made an in-depth analysis of what is happening with the competition.
“The program is interesting and entertaining, it is constantly evolving, we have a 360 that is brutal, because I believe that Chilean television has never had that, and it seems to me that we are opening a portal to the future,” he revealed in dialogue with Page 7 the face of Chilevisión, who cleared up any kind of bad vibes with Diana Bolocco, as has been speculated in Farandulandia.
“I think that in terms of entertainment this is what is coming (…) that is, imagine that it has been downloaded more than a million times Pluto TV. On Tuesday I was doing Big Brother and my children and his classmates were watching it, but they were all watching it on the computer or on the phone, ”he stressed.
Regarding the program’s rating, he clarified that “the number of points that remain available for open television now are minimal. People go to see their series, movies, etc. What happens is that you have to understand that even television people operate with the head of television, all of us would like to score 50 rating points, but we have to make this mentality change”.
In addition, the also driver of Contigo in the morning made a comparison with other spaces to analyze what is happening in the tevi industry.
“A soap opera will not survive in Chile if it is not made for a television channel and a platform, it will not be able to be financed, because, even if it is the first tune, they will not give it the amount of money it needs to be made,” explained.
“It is the new thing that there is, before a trend marked 32 or 33 points, now with 12 it is a success”, JC complemented.
The position of JC Rodríguez
Finally, to argue his point of view, he presented a personal case in which he worked. This, in relation to a video in which she participated for a well-known brand of detergents.
“For the brand that has a value beyond whether it has two points more or two points less on the screen,” he said.
“It is a way of generating content for different , so that companies look different. For example, you say, ‘hey, Big Brother in the rating is not first in tune, the second comes out,’ but today another sponsor came in, ”he closed.
Read more in The Fourth:
– “Undressing the whole body…”: Fran García-Huidobro’s harsh analysis of the relationship between Alessia and Bambino
– The wave of memes left by the false expulsion of Coni and Fer in Big Brother: viewers trolled Bambino
– Night of definitions: the four nominees who were at risk of being eliminated in Big Brother
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