Bianca Ingrosso and Lovisa Worge
And the dream is to open your own shop here.
TWO GOOD FRIENDS: Bianca Ingrosso and Lovisa Worge launch their jewelery brand in Norway. PHOTO: PR.
It can seem like everything she touches turns to gold. Although she has admittedly had to weather the storm from time to time.
For Bianca Ingrosso undoubtedly has a coco appeal – and many balls in the air.
When she now visits Oslo again, this time together with the Swedish fashion profile and influencer Lovisa Worge, it is to launch their joint jewelery brand on the Norwegian market.
– Large part of my life
Ani Jewels was launched by the two best friends in 2022 with a desire to create unique and personal jewelery that can be used on all occasions.
– We want to fill the gap between the most expensive luxury brands and the cheapest low-cost quality. We want to be for those who want it in the middle, says Ingrosso.
The jewelery brand has also been available here at home since the start, but now they have two big ambitions for Norway.
NORWAY FRIENDS: The two have a good relationship with Norway. PHOTO: Private.
– We have had a good development on the Norwegian market since the start, and now we want to invest even more, the two tell KK.
– We are really looking forward to growing in Norway.
Hinter about star collaboration
Growth must take place at the jewelery brand’s own pace, and the two believe it is crucial to retain control over the entire process.
The jewelery is, after all, inspired by the two.
– Bianca’s slightly more daring, bohemian style and Lovisa’s slightly more classic and timeless.
BETTING BIG: The jewelery brand will fill the gap between luxury and cheap. PHOTO: PR.
Prices range from NOK 400 to NOK 2,950. In other words, a place in the middle of luxury and in any case probably reasonably priced.
The dream is to open your own store in Norway.
– It really is our biggest dream! We are actually looking at the possibilities of launching the brand in a physical store in Norway now – whether it is in our own store or via a retailer.
Fans queued for hours
In Oslo: – Love the style
It is not the first time the two have visited the Norwegian capital. While Ingrosso was recently here to launch his clothing brand on the Norwegian market, Worge has found love here at home.
– We love Norway! Lovise is often in Norway because her boyfriend lives and is from here.
– And we have a large following here who love to interact with, the two continue.
BETS ON JEWELERY: Worge started as an assistant to Ingrosso, now the two are best friends and colleagues. PHOTO: PR.
Worge was Ingrosso’s assistant and right-hand man before the two became best friends and colleagues in jewelry brand Ani Jewels.
– What do you think of Norwegian style?
– We think the Norwegian customer has such good style! There is a clear Scandinavian profile, but one is calm and harmonious and does not jump on all new trends, as the Swedish customer probably does to a greater extent.
TRENDS: Large jewelery is trending now, and Ani fits the spirit of the times well. PHOTO: PR.
Influencers launching their own brands is nothing new. Rather, it is both a well-known and proven business model – also here at home. Camilla Pihl recently launched jewelery under her own name. Influencer Anniken Jørgensen also has her own jewelery brand; Englund 1917.
Expensive Christmas calendars sold out in a few days
For Ingrosso, this has almost become the rule rather than the exception. She already has the beauty brand Caia Cosmetics in addition to the clothing brand Avora.
Ingrosso owns seven different companies, and is one of the influencers in Sweden who earns the very best, writes Swedish Today’s PS.
Jewels and Jokes: Bianca Ingrosso and Lovisa Worge’s Shiny New Venture
Bianca Ingrosso and Lovisa Worge
And the dream is to open your own shop here.
So, two good friends decide to dabble in the shiny world of jewelry. Bianca Ingrosso and Lovisa Worge are launching their brand in Norway, and let me tell you—if their friendship were a necklace, it’d be one of those really chunky, eye-catching statement pieces! You know, the type you see walking into a room before the person does.
The dream duo has been described as having the Midas touch—everything turns to gold! Well, everything except maybe their last Tinder dates, but who can blame them? They’re busy being fashion icons and jewelry moguls—who has time for romance?
– Large part of my life
Welcome to Ani Jewels—launched in 2022, bringing a delightful blend of unique and personal jewelry to the masses. I mean, who wouldn’t want to wear something that screams “I’m chic but also I bought this on a Tuesday”? Ingrosso stated, “We want to fill the gap between the most expensive luxury brands and the cheapest low-cost quality.” Basically, they’re carving out a new niche: ‘affordable fabulous.’ Someone pass the magnifying glass, we’re on the hunt for that goldmine!
With pricing ranging from NOK 400 to NOK 2,950, it seems they’re practicing a wonderful balancing act between high-end sparkle and your everyday bling. They aim to be the ‘middle child’ of jewelry—in terms of pricing that is. After all, no one wants to be the kid left with no cake at a birthday party!
Hinter about star collaboration
But wait, before you roll your eyes at yet another influencer brand launch, here’s the twist! The jewelry is greatly inspired by their two unique styles—one is daring and bohemian, while the other epitomizes timeless elegance. It’s like the fabulous twin duo everyone wishes they had as friends at a jewelry party! Talk about having a plan for every occasion.
The duo have expressed a keen interest in establishing a physical store in Norway—because what’s better than scrolling through Instagram for jewelry? Actually being able to touch it! If their jewelry is half as sparkling as their personalities, I’d say they’re on track!
Fans queued for hours
Now, let’s talk about their past ventures in Norway. They’re no strangers to the land of fjords where folk have been known to queue for hours at the mere whiff of influencer magic. Can you believe it? Lines longer than the Great Wall of China just for a jewelry brand! And they say romance is dead!
In Oslo: – Love the style
But genuine love is blooming—especially for Lovisa Worge, who has discovered romance in Norway. As she rallies the troops (aka customers), you can’t help but find yourself rooting for them. After all, who wouldn’t want their own fairy tale? This partnership went from assistant to best friend—proof that every great relationship starts with free coffee and the right accessories!
And when they spoke to a Norwegian audience about style, they raved about the Scandinavian aesthetic, noting, “the Norwegian customer has such good style!” Clear, calm, and harmonious—kind of like they’re describing a yoga retreat, not a jewelry market. Honestly, who needs to jump on trends when you’re already winning at life?
Trends and Christmas Calendars
It’s not all sparkles and rainbows, though. Influencers peddling their own wares is like a game of musical chairs—familiar and a little chaotic. From beauty lines to fashion brands, it’s a known path and yet, Ingrosso is carving her niche in this dazzling territory with the jewelry brand. She’s got seven companies under her belt… more businesses than some people have pairs of shoes!
In conclusion, whether your style is more disco ball or classic chandelier, these two are here to make your jewelry box a little bit shinier. If Ingrosso and Worge can keep this dreamy endeavor afloat while also maintaining their #bosslady vibes, then expect a store featuring ‘Elevated Day-to-Day Joy’—with a side of cheeky fun. Time to take your accessories from drab to fab, ladies! Who’s with me?
Bianca Ingrosso and Lovisa Worge
And the dream is to open your own shop here.
Bianca Ingrosso and Lovisa Worge are two talented friends set to make waves in the jewelry industry as they officially launch their brand, Ani Jewels, in Norway. PHOTO: PR.
For Bianca Ingrosso undoubtedly has a coco appeal – and many balls in the air.
When she now visits Oslo again, this time together with the Swedish fashion profile and influencer Lovisa Worge, it is to launch their joint jewelry brand on the Norwegian market.
Ani Jewels was launched by the two best friends in 2022 with a desire to create unique and personal jewelry that can be worn on any occasion, transcending traditional categories.
– We want to fill the gap between the most expensive luxury brands and the cheapest low-cost quality. We want to be for those who want it in the middle, says Ingrosso.
The jewelry brand has seen strong reception at home since its inception, but the duo is now setting its sights on significant ambitions for the Norwegian market.
– We have had a good development on the Norwegian market since the start, and now we want to invest even more, the two tell KK.
The dream is to open your own store in Norway.
– It really is our biggest dream! We are actually exploring the possibilities of launching the brand in a physical store in Norway – whether it is in our own store or via a retailer.
It is not the first time the two have visited the Norwegian capital. While Ingrosso was previously in Oslo to promote her clothing brand, Worge has established a personal connection with the city through her relationship.
– We love Norway! Lovisa is often in Norway because her boyfriend lives and is from here.
– What do you think of Norwegian style?
– We think the Norwegian customer has such good style! There is a clear Scandinavian profile, but one is calm and harmonious and does not jump on all new trends, as the Swedish customer probably does to a greater extent.
Worge initially started as an assistant to Ingrosso, but their bond quickly transformed into a strong friendship and a successful business partnership with the creation of Ani Jewels.
The jewelry is, after all, inspired by the two.
– Bianca’s slightly more daring, bohemian style and Lovisa’s slightly more classic and timeless.
Prices range from NOK 400 to NOK 2,950, placing Ani Jewels firmly in the middle ground of luxury and accessibility, catering to a diverse customer base.
For Ingrosso, this entrepreneurial spirit is not new. She already runs several successful businesses, including the renowned beauty brand Caia Cosmetics and the clothing label Avora.
Ingrosso owns seven different companies, and is one of the highest-earning influencers in Sweden, exemplifying the triumph of influencer-driven entrepreneurship.
What inspired Ingrosso and Worge to expand Ani Jewels into Norway?
“>- Our connection to Norway is strong, both personally and professionally, and we can’t wait to expand our jewelry brand here.
As the dynamic duo continues to ride the waves of popularity, their unique blend of creativity and friendship is clearly resonating with audiences. With Ani Jewels, they’re not just selling jewelry; they’re offering a lifestyle—a promise of personal expression through intricate designs that reflect individuality. The future looks sparkling for Ingrosso and Worge, and if their dreams materialize, we might just see a little piece of their vision glimmering in Norway soon.
