Bernard Magrez’s Founding Trip to Ohio: The Inspiration Behind Carrefour de Sainte-Geneviève-des-Bois

2023-06-14 06:00:00

Bernard Magrez, president of Bernard Magrez Vignobles, tells LSA regarding the “founding” trip in which he took part in the early 1960s. A trip to Ohio (United States) organized by NCR, a cash register player, to make discover modern commerce, in other words self-service. Then, Bernard Magrez, historical supplier of the GMS, recounts the first days of the Carrefour de Sainte-Geneviève-des-Bois (Essonne), the first French-style retail store, directly inspired by this trip to Ohio. Testimony.

“In the early 1960s, I imported barrels of Port wine […]

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