January 26, 2023 at 1:05 PM by Dridi Amichi
Highly followed on social networks, footballers take advantage of their platforms to interact with their fans and promote the brands with which they are under contract. Karim Benzema is one of the French players with the most followers on Instagram. According to a study conducted by livefootballtickets, his fake followers – whose nickname is bot -, could earn him the equivalent of 50,345 euros per promotional post.
50,345 euros for Benzema thanks to his fake followers
With 64.8 million followers on Instagram, Karim Benzema is the second French player with the most subscribers on this platform, behind Kylian Mbappé and his 96.2 million fans. The authors of the subject, on the basis of the credibility tool of the social network of images Modash, estimate a quarter of the followers of the player, who would be fake followers; that is 16,441,510 of them. These fakes, which broaden his audience, could earn him an additional 50,345 euros on his sponsored posts. Which would make him the fifth highest-earning football player in the world from his bots, behind Mbappé, fourth, whose fake followers earn him 60,187 euros.
Cristiano Ronaldo, first in the ranking
Note that the bots are not necessarily created at the request of the star. For example, can be considered as such, a person who has not used the social network for a while. At the very top of this ranking is Cristiano Ronaldo. The most followed personality on Instagram with 540 million followers, the Portuguese striker would have some 130 million, which would allow him to earn 452,174 euros more for each photo or video advertisement published.