Bensaid meets Netflix officials

CThis meeting between Bensaid and the representatives of the global audiovisual production platform focused on the possibility of signing a strategic partnership with Netflix to produce Moroccan content, develop the film industry in Morocco, and give Moroccan cinema an international influence. international, said a press release from the Ministry of Youth, Culture and Communication, published on Tuesday.

The two parties notably discussed the multinational’s projects in Morocco, and the facilitation of international production procedures in the Kingdom due to its significant economic impact. The discussions also focused on the lack of Moroccan content on Netflix platforms, the statement said, noting that the ministry is working with the platform to remedy this issue.

The press release recalls that Morocco is a world destination in the field of cinema, as evidenced by the assets it possesses and which make it a place of choice for major producers and international actors. Netflix is ​​an American entertainment company founded by Reed Hastings and Marc Randolph in 1997 that started out as streaming and video-on-demand services, expanding in 2013 to include film production, of television programs, as well as the distribution of videos on the Internet. The number of Netflix subscribers exceeds 220 million worldwide, according to statistics for the year 2022.

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