Believe in young champions: Hisense partners with UEFA Foundation to bring exciting games to hospitalized children

2024-07-15 00:33:35

Qingdao, China (ots/PRNewswire) During the 2024 European Cup, Hisense, a global home appliance and consumer electronics brand, and the UEFA Foundation jointly launched the “Youth Champions of Faith” charity event. Hisense-assisted innovative robots enabled hospitalized children from 22 countries to participate in nearly 23 games of the 2024 European Cup. game.

During this period, children can enter exclusive areas such as the warm-up area, locker room or VIP area through the robot, and control the interaction with their favorite players or teams, so that every football-loving soul can experience the purest experience through this Ways to express your passion for live football.

As part of its commitment to improving children’s lives, Hisense is committed to promoting user-centered technology and social responsibility globally. During this extraordinary moment, Hisense supported a hospital in South Africa with cutting-edge commercial products such as interactive displays, and with the help of volunteers, children learned how the technology works through interactive activities. Hospitals can also use it in daily offices, meetings or discussions to make their workflow more electronic and convenient.

“We are delighted to accept the digital board as it will greatly facilitate the exchange of ideas and brainstorming with the hospital’s president, doctors and management team,” said the hospital’s president.

The UEFA Foundation was established in 2015 as a non-profit organization established under Swiss law. It has long adhered to Hisense’s philosophy of caring for youth and social responsibility. During the 2024 European Cup, fans also noticed the slogan “BECAUSE EVERY CHILD IS A CHAMPION” on the courtside LED display, which perfectly matched the “Faith In Young Champions” motto announced by Hisense this year, and the cooperation between the two parties further advanced.

Karine Nkoue, Secretary General of the UEFA Foundation said: “Football is not only the most popular sport in the world, it is also an excellent platform to create solidarity projects for those in need. I encourage everyone to get involved with the UEFA Children’s Fund activities and support this global initiative. With the support of Hisense and the unity of the European football family, we can achieve greater results.

Participation in philanthropic programs and corporate social responsibility have long been cornerstones of Hisense’s corporate culture. The company actively invests resources in public welfare activities and adheres to user-centered technology to help everyone enjoy every moment of life.

Due to its global presence in diversified industries, Hisense is able to undertake a wide range of social responsibilities to improve health and education around the world. Hisense exports ultrasound machines and other equipment to more than 20 countries in Asia, Central Africa, East Africa, and Europe to meet a wide range of needs. Hisense commercial display products have penetrated into the markets of more than 40 countries including Europe, the United States, and Asia-Pacific.

Over the years, Hisense has actively participated in charity activities initiated by world-class sports events. This cooperation is a spiritual inspiration that elevates CSR activities from product sponsorship to a height that transcends time and space.

Looking forward to the future, Hisense and the UEFA Foundation will continue to promote public welfare undertakings and use their respective resources to bring greater benefits to different regions around the world.

Hisense Information Hisense is the world’s leading home appliance and consumer electronics brand. Hisense’s business includes multimedia products (mainly smart TVs), home appliances and smart IT information. In 2023 and the first quarter of 2024, Hisense ranked second in global TV shipments and first in 100-inch TVs, with current operations in more than 160 countries.

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Questions and contact information:

Sun Lu,
sunlu3@hisense.com

1721004224
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