Were you looking forward to them? It is from this Wednesday January 12 that the winter sales begin, which will last four weeks, until February 8. The opportunity to do good business, traders having the right during this period to sell at a loss, in order to sell their stocks and replenish their cash. The 2021 winter sales were disappointing, as were the summer sales or Black Friday last fall. What will happen to this new edition, which begins in a doubly specific context?
Less inventory, especially in clothing
From a health point of view first of all, “the outbreak of the Omicron variant is going to slow down the frequentation of stores”, fears Yohann Petiot, the general manager of the Alliance du Commerce (450 brands). Second major difference: in sectors such as clothing in particular, there are fewer stocks than in previous years. “Due to the crisis, the brands have managed with caution and bought smaller quantities of goods,” recalls Yohann Petiot.
The traders arrive on the first day of the balances all the more lightened that the private sales, them, barely end. “At the beginning of January, but also sometimes from December 25, stores have increased private sales, particularly this year,” confirms Élisabeth Cony, the founder of Madame Benchmark, an expert in good deals. Even if it means losing consumers, taken aback by this multiplication of promotions of all kinds.
Does this mean that all the good deals have already passed under the nose of the 51% of French people who, according to an Invibes archyde news study, plan to buy on sale? Far from it, be reassured: “There will be very good plans from the first days, because the traders will do everything to capture the maximum of purchasing intentions, with in particular punching promotions on the most popular products. most popular ”, forecasts Romain Gavache, in charge of the French market for the online comparator Le Dénicheur. “Highly requested and not in a shortage situation, the Nintendo Switch might thus see its price planed from 20 to 30 euros”, bet one who nevertheless excludes the toy market from his analysis: “In 2021, it is only the very end of the sales that toy dealers had slashed prices. “
In which sectors will we then find the most significant declines? If we refer to the last two years, once more according to the Finder, shoes might be particularly sold off, as well as childcare articles and televisions. At Dealabs, a community platform for sharing tips, we also rely on “the strong participation of fashion, under-represented during Black Friday”, points out Hugues de Buyer-Mimeure, the co-founder.
Good deals in supermarkets
Everywhere, by going through the catalogs of retailers, you will be able to do good business. Kiabi, in particular, announces from the first day of sales – 70% thunderous. Large-scale distribution will not be left out. At Leclerc, you will find a Moulinex fryer at 49.90 euros rather than 99.90 euros, but also a JBL audio headset at 68.54 euros (rather than 149 euros), i.e. a discount of 54%. Carrefour announces promotions of up to 70%, especially on household linen or high-tech products such as this Babyliss hair clipper sold for 19.99 euros instead of the usual 39.99 euros, or even this Fagor robot sold at 50 %, which goes from 119.99 euros to 59.99 euros.
Intermarché offers an Epson multifunction printer at 54.90 euros rather than 69.90 euros (a reduction of 21%), but also a compact Calor express steam generator sold at 50% (it goes from 199.99 euros to 99.99 euros). euros), not to mention a six-piece induction cookware set for 44.99 euros instead of 89.99 euros. Finally, at System U, you can find a combined 320-liter Whirlpool refrigerator at -40%, priced at 389 euros once morest 649 euros previously.
Conversely, promotions should be less strong in telephony: “Last year, Internet users hoped for an average reduction of 15% in telephony, they obtained… 1%! “, Recalls a spokesperson for the online comparator Idealo. Finally, no need to wait for miracles for shortage game consoles such as the PS5 or the Xbox Series X from Microsoft: “There will be no sales, especially since the manufacturers’ margins are low”, warns- we at Dealabs.
