2023-06-16 09:05:55
The digital giants are embarking on artificial intelligence (AI), the potential for profitability of which they sense. They started large communication campaigns using a process regularly used by pharmaceutical marketing. Process which has largely proven its worth, consisting of speaking upstream of an important problem to be reconsidered, without ever mentioning the product which will soon be offered on the market to solve it. It is the “condition branding” or “unbranded campaign” which consists of talking regarding migraine, menopause, allergies, osteoporosis or anxiety, describing their terrible consequences, while deploring their underdiagnosis, while a drug is in late development or in the approval process. When the product hits the market, potential users already have the vital card and bank card ready for the miracle.
Communication on artificial intelligence is taking another step. No need to continue to praise the services that its development might render to humanity, because the majority is already convinced of its interest in many areas. It is above all necessary to warn of all its dangers and to think regarding the means of preventing them. The list of perils considered is very long. AI might pass into the hands of conspirators or dictators. It might penetrate our intimacy, eliminate many professions, annihilate our thought and our research. The AI might go so far as to suppress the vital impulse and the survival instinct. In short, she might enslave all of humanity. Just that !
Without expounding too much on these conjectures, let’s start by noting that Trump, Putin, Prigojine or Bolsonaro are natural intelligences that the worst AIs cannot match.
This unbridled communication also raises the possibility that the AI might acquire a consciousness equivalent to human consciousness. Let us not dwell further on the definition of consciousness nor on its biological or biographical support. Let us rather rejoice in the idea that artificial consciousness will never be disturbed by amphetamines, cannabis, alcohol, cocaine, antidepressants, opiates and other legal or illegal drugs which have caused so much drama and barbarism and have become the leading cause of direct and indirect mortality.
The media daily relay this communication dictated by the digital giants. Without really being “aware” – the word is always ambiguous – that the messages on the dangers of AI are as promising in marketing terms as those on its benefits. Who can do the worst is certainly capable of the best.
But if the AI really became more dangerous than Stalin, bin Laden or Amin Dada, we have a means of defense that we did not have once morest these culturally rogue biological brains, we would indeed have to unplug the electrical outlet.
Reference
1686939495
#unplugging #health #reasons
