Before PSG, AS Monaco sponsor activations multiply

2024-03-01 16:50:27

It was this Wednesday that the actions carried out by the Principality’s team began, with the chance offered to two Japanese clients of Casino Secret to explore the training center at La Turbie. They were able to meet the former Liverpool player, Minamino.

Thursday 2 began with viPerformance Center site for, the CMO of Bang & Olufsen, and three influencers invited by the brand. The visit concluded with a Meet & Greet between D. ZAKARIA and these same people. Other employees of the audio and home entertainment brand also benefited from a « Store Event » and a cocktail, in the presence of around fifty people. Among them, many influencers invited by the club or the brand took part in the event.

The interactive evening was hosted by the club’s speaker, Laurent Niéloux, during which guests had the opportunity to ask questions to the Monegasque left-back Caio Henrique and his teammate Krépin Diatta. As a bonus, FC 24 meetings on the console between players and guests. Thiago Scuro, General Director of AS Monacoexpressed his enthusiasm for this partnership by stating: “With Bang & Olufsen, we share the same desire for excellence and innovation. In this very special week with the reception of Paris SG, we are very happy to allow Bang & Olufsen to offer its customers, partners and prospects a privileged meeting with our players, followed by the match in exceptional conditions within the spaces hospitality at Stade Louis-II. »

Today, all invited partners will attend the meeting. From 1 p.m., around thirty people fromAPM Monaco, Teddy Smith, Royal Caribbean, Vicomte A., Kappa, and Bang & Olufsen will have lunch at the Performance Center with the managers and employees of the AS Monaco Commercial and Partnership departments, before being given a tour of the club’s performance center.

Shortly before the meeting, around 7 p.m., around fifteen guests from APM Monaco and Bang & Olufsen will have the chance to experience the “Warm-Up” experience, consisting of being in the front row before the match, at the edge of the pitch and as close as possible to the players! Bang & Olufsen products will also be on display in the Roche Bobois and Honneur trade fairs during the event, and during half-time of the match, spectators will even be able to take part in an APM Monaco quiz via the stadium’s giant screens!

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Kristian Teär, CEO of Bang & Olufsensees it as a great opportunity to discover a new experience: “Thanks to AS Monaco, we allow our guests to live a unique “money can’t buy” experience. Whether during this event, where they can meet and interact with the players, or during the match against Paris SG which they will experience in privileged conditions and which will represent, for many, their first time in a football stadium , we offer them unforgettable magical moments. This is one of the strengths of our collaboration with AS Monaco.”

A busy weekend on the rock, hoping for the experience of its partners that the Rouge et Blanc will be able to thwart the reigning French champion.


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