2023-04-21 15:25:23
Medbeauty launches the BEAUTYLAB space in the Metaverse
Well-tech company launches product in an innovative way and brings a team of renowned specialists to the largest congress of dermatological surgeries in the country in its BeautyLab space created in the metaverse
From today until April 23rd, MedBeauty — a well-tech company committed to inspiring the beauty that exists in everyone and a pioneer in presenting innovations in the aesthetic sector — will participate in the 33rd Brazilian Congress of Dermatological Surgery, the biggest event in area in Brazil.
During the event, located at the Hotel Windsor Oceânico, in Rio de Janeiro, in addition to its stand, MedBeauty brings a surprise for visitors: the BeautyLab, a science, innovation and technology space, created to promote interaction between cosmiatry professionals and expand knowledge.
BeautyLab, space for science, innovation and technology
In its first edition, this exclusive space will be installed in the metaverse, allowing visitors to discover a virtual world in which the threads of PDO i-Thread® are giant sculptures that can be viewed and touched with the help of glasses and reality controls increased. Visitors will be welcomed by the avatars of dr. Andréia Fogaça and the MedBeauty marketing team.
All company customers who participate in the inauguration of this immersive experience will receive an NFT, which will make them permanent members of BeautyLab, with priority in all future activations.
Company is the 1st to launch a beauty product in the Metaverse!
“Medbeauty is the first in the market for minimally invasive procedures to launch a health and beauty product in the metaverse, and we decided to do this at CBCD Rio precisely because it is the biggest event in the field of dermatological surgery in Brazil”, explains Pedro Miguel, CEO of the company. “We are also bringing a super team of national and international lecturers and speakers to reinforce one of our main pillars: education and scientific research”, concludes Pedro.
In addition to the space, MedBeauty brings a strong team that will give lectures during the four days of the meeting, such as the international spokesperson, Prof. Hee-Jin Kim (South Korea), who is a world reference in anatomy, and a select team of Brazilian professionals, such as Dr André Braz (member of the Brazilian Society of Dermatology and the Brazilian Society of Dermatological Surgery) and the scientific directors of MedBeauty, doctors Andréia Fogaça (member of the Brazilian Society of Dermatology) and Eliandre Palermo (member of the Brazilian Society of Dermatology and former president of the Brazilian Society of Dermatological Surgery Regional SP).
The company’s lecturers and speakers will actively participate in a very intensive scientific program throughout CBCD Rio, acting and teaching classes in workshops, masterclasses and symposium.
MedBeauty news at CBCD Rio 2023
One of the great releases brought to CBCD Rio is the i-Thread Double Screw Thread (25Gx38x50). The screw yarn category, which is already a bestseller, gains yet another perfected model to achieve even better results.
“It was specially designed to enhance in-office treatments and is indicated for myomodulation techniques. The novelty also favors the control of muscle contraction strength, not to mention that the professional can expect the result of 2 threads in 1, as it is a double format, with two threads of PDO in a single needle”, explains the CEO.
MedBeauty is the company in the market for minimally invasive aesthetic procedures that invests the most in training professionals in the field of dermatology. Following this pillar, on the penultimate day of the event — April 22 — the Master Keys For Natural Beauty — Medbeauty will be launched: a protocol of techniques for applying PDO i-Thread threads, an innovative concept that brings together more than 9 years of use of wires, from South Korea to Brazil.
More information about CBCD Rio 2023, as well as the program and speakers, can be found on the website.
About MedBeauty
Hub of innovative results in well-tech, MedBeauty is a Brazilian company that is in permanent contact with the technological innovations of the world market of beauty and well-being to bring effective, safe and lasting solutions. MedBeauty is responsible for bringing to Latin America the most revolutionary dermatological innovations of the last 20 years, the PDO i-Thread threads, in addition to being the leader in this market. Currently, its portfolio also includes the EPTQ line of hyaluronic acid fillers, nanocannulas for performing procedures and the Idebenone antioxidant treatment.
For more information, access the site.
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