2023-07-03 20:16:30
A Beats it’s at fragment design joined forces once again and today announced a new partnership — this time focused on Beats Fit Prooriginally released in November 2021. The limited edition of the headphones is expected to be released next Friday, July 7.
The collaboration, as usual, combines minimalist design with contemporary style. The headphones come in two colors (white and black) and both come with the lightning bolt, the fragment symbol, engraved inside the charging case; on the outside, we have the logo (FRGMT).
Hiroshi Fujiwarathe creative mind behind fragment design, expressed excitement about the partnership:
We are pleased to present the third edition of our collaboration with Beats. The classic design further enhanced the dynamic appeal of this product.
To further promote this “joining forces”, Beats today launched an campaign done entirely in black and white. In it, it is possible to see the renowned American tennis player, Francis Tiafoe.
This is Beats’ third collaboration with fragment design. In 2021, companies released special versions of Beats Flex and of Powerbeats Pro.
In the United States and Japan, the limited version of Beats Fit Pro will arrive on Friday, 7/7; in these countries, headphones will cost US$200 e 28,800 is brought inrespectively — approximately R$960 in both currencies.
Some other countries are also expected to receive the new edition of the headphones, although both companies did not say which ones; Brazil e Portugalhowever, should be left out… once again.
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