2023-08-25 13:50:48
A Beats by Dresubsidiary of Apple, announced yesterday who closed a series of sponsorship deals with no less than 15 American football athletescoming from a variety of universities across the United States. According to information from Bloombergthis is the largest name, image and likeness (NIL) agreement ever made by the brand.
To publicize its investment, the maker of the recently launched Beats Studio Pro shared a video on YouTube under the campaign “Beats Elite”, which lists all the young people who will be sponsored by her from now on. The subsidiary, however, preferred not to disclose the details of its agreements with the athletes.
The list of names that signed with Beats is headed by the young prodigies Caleb Williamsat the University of Southern California, Quinn Ewersat the University of Texas — both quarterbacks —, e Ga’Quincy “Kool-Aid” McKinstry, defensive back of the state of Alabama.
The following players complete the list:
J.J. McCarthydo Michigan (quarterback)
Cade Klubnikfrom Clemson (quarterback)
DJ Uiagaleleiat Oregon State University (quarterback)
Jalen Milroedo Alabama (quarterback)
Jayden Danielsfrom Louisiana State University (quarterback)
Joe Milton llldo Tennessee (quarterback)
Jordan Travisfrom Florida State University (quarterback)
Big Starksand Georgia (defensive back)
Michael Penix Jr.de Washington (quarterback)
Nick Singletonfrom Pennsylvania State University (running back)
Sam Hartmanfrom the University of Notre Dame (quarterback)
Shedeur Sandersto Colorado (quarterback)
Amina Charleshead of sports marketing at Beats, commented on the announcement:
As we worked with our early collegiate athletes, we realized how important it is for them to have brand support at this level. The industry is moving to really empower collegiate athletes, so we wanted to make a bigger leap in that area.
This true “mass agreement” was only possible thanks to a determination by the US Supreme Court, which, in 2021, decided that young athletes could profit from sponsorship contracts of this type. As part of the deal, they will wear custom Beats merchandise and appear in future Beats marketing campaigns.
In the video broadcast by the Apple subsidiary, it is even possible to see the athletes using a special version of the Beats Studio Pro, which has a silver finish and an inscription from the campaign. “Beats Elite” on the sides.
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