2024-04-02 19:28:05
Beats by Dre partners with Alo Yoga to launch the Beats X Alo Special Edition Fit Pro headphones. This collaboration marks a perfect fusion of quality sound and avant-garde style, ideal for those who easily navigate between their yoga session and daily activities.
Beats Fit Pro, cutting-edge technology
These new headphones don’t just look good. They also incorporate the most advanced technologies from Beats. With active noise cancellation, modes Transparency et Adaptive EQand technology Spatial Audio for total sound immersion, Beats Fit Pro are positioned as Beats’ most innovative headphones to date.
Thanks to the Apple H1 chip, they ensure seamless compatibility with Apple products. They can also be used with Android devices using a dedicated application.
A design that leaves a lasting impression
At the heart of this collaboration, design plays a key role. THE logo Helloproudly displayed on the right earcup and iconic Beats beaded “b”s on each earphone, give this accessory a character that is both chic and discreet. The shiny coating, sprinkled with glitter, transforms the Beats Fit Pro case into a real jewel, while the interior offers a surprising chrome effect.
A vision shared by Beats and Alo
Chris Thorne, CMO at Beats, highlights the natural chemistry between Beats and Alo, two iconic Los Angeles brands that have left their mark on the world of fitness and culture.
« Beats and Alo share a passion for high-performance products that allow our customers to express their unique and distinct personalities. We’re excited to join forces with Alo and bring the perfect tech accessory to the world of fitness. ” said Chris Thorne
The essence of movement and sound
Danny Harris, co-director and co-founder of Alo, expresses his enthusiasm for this partnership which unites the best of sound and movement.
« We’re thrilled to announce an exciting collaboration between Beats and Alo Yoga, uniting the worlds of premium sound and conscious movement. This partnership is more than just a fusion of technology and fashion; it is a celebration of the rhythm of life. Together we want to inspire our communities to live their lives amplified by the power of music and movement in the most authentic way“. said Danny Harris.
Tyla, the voice of the campaign
To celebrate this collaboration, Beats and Alo chose Tyla, R&B and Amapiano music sensation, to embody the launch campaign. The campaign, shot in the idyllic setting of the Bahamas, invites you on a sensory journey to the sound of “Safer”, taken from Tyla’s first album.
The artist shares his joy at participating in this project, which personally resonates with his own daily use of the products.
« The partnership with Beats and Alo was a dream collaboration for me,” said Tyla.. « I’m thrilled that we were able to collaborate on this campaign around a product that I personally rely on every day.«
A Special Event at Apple SoHo with Tyla
On April 4, an exclusive conversation will take place at Apple SoHo between Tyla and Nadeska Alexis, host on Apple Music. This privileged moment, integrated into programme Today at Applewill explore the impact of music on well-being and how it can enrich our lives.
Today at Apple continues to offer free sessions aimed at inspiring and educating customers, helping them fully harness their creativity and get the most out of their Apple devices.
Availability and points of sale
From April 4, the special edition Beats Fit Pro Special Edition de Beats x Alo will be available for pre-order by Alo Access members on aloyoga.com, and will also be available on apple.com and in select Apple and Alo Stores.
Article based on a press release received by the editorial staff.
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