2024-08-20 22:17:00
action Netflix they extended The sixth session of the rally hit a record high, The company’s changes to its streaming platform have reinvigorated user growth and sales.
Shares of the Los Gatos, Calif.-based companyIt rose 3.3% to $711.33 on Tuesday. It surpassed the intraday high of $700.99 set in 2021.
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Since then, Netflix has Measures to restart subscriber consolidation, It has cracked down on password sharing, launched cheaper ad-supported subscription plans and invested in popular series such as the romantic drama “Bridgerton.”
Netflix strategy
Last quarter, The company has launched several important games, such as the new season of “The Bridgertons”; The surprise “Baby Reindeer” and the French film “Under Paris”. This season, Netflix will premiere the long-awaited new season of Emilie in Paris.
These efforts have also helped the company Fight against growing competition from streaming services Clients include The Walt Disney Company, Paramount Worldwide, and Apple.
Russ The company’s share price has risen 43% so far this year. According to Bloomberg data, its market value increased by approximately US$90 billion. The stock is also expected to outperform its peers and the Nasdaq 100 Technology Index in 2024.
Translated by Paulina Munita.
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