2024-01-14 14:32:04
A Bitpanda crypto trading platform recently announced, that he entered into a partnership with the German football club Bayern Munich. The good news was announced to the fans during a match that took place in the team’s stadium, the Allianz Arena.
Bitpanda has previously sponsored the Italian Rugby Association, the Madrid Open tennis tournament and the Padel Tour World Championship.
Bayern Munich football club has successfully strengthened its presence in the crypto space by entering into a multi-year partnership with the Austrian company Bitpanda. Under the agreement effective immediately, Bitpanda will become the reigning German champion’s new platinum-level partner and official crypto trading sponsor.
The collaboration was officially announced at Bayern’s home ground, the Allianz Arena, during the match once morest TSG Hoffenheim on January 12. Bitpanda’s presence will be present at all domestic matches during the partnership.
Bitpanda wants to dominate Europe
In his statement, the CEO of the platform, Eric Demuth, emphasized the importance of common values and a winning mentality that unite the football giants and the crypto platform, laying the foundation for a long-term and fruitful cooperation.
“Bayern Munich and Bitpanda are motivated by the will to win and the expectations of themselves to be better every day. For us, these common virtues are the perfect basis for a long-term cooperation”Demuth explained.
This move by Bitpanda also contributes to the company’s efforts to strengthen its position in the European market. In October last year, for example, a cryptocurrency exchange obtained an operating license in Norway.
Jan-Christian Dreesen, CEO of Bayern Munich, expressed his enthusiasm regarding the cooperation: “Like FC Bayern, Bitpanda is a market leader in its sector. As a result, we want to achieve our goals together in the future”. Andreas Jung, Bayern’s marketing director, had a similar opinion, highlighting the synergy between the two brands.
In addition to crypto sponsorship, the popular soccer team is also celebrating financial success. In the 2022-23 financial year, Bayern Munich posted a record revenue of 854.2 million euros in total, and profit also jumped remarkably compared to the previous year. Its pre-tax profit roughly tripled, rising from EUR 17.1 million to EUR 54.5 million.
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