2024-09-30 12:00:44
Following the official announcement of their collaboration on June 20, Paris Saint-Germain and Barbara Bui are delighted to reveal the details of their unique collection, designed for the women’s section of the Parisian club. Such a commitment between a fashion house and a club is a first in European women’s football.
Barbara Bui created a tailor-made locker room for the 25 players of Paris Saint-Germain, combining the comfort of a women’s costume with the athletic strength of sportswomen. The first outfit, for official outings, is distinguished by its clean, oversized cuts, expressing strength and freedom, with the signature metal piercing in red and blue, recalling the Club colors. The second, a casual chic set in beige crepe, focuses on timeless elegance, balancing leather and gabardine to enhance the expertise of the materials and cuts.
These two looks are not reserved only for high-level athletes, they are also aimed at aficionados of the Parisian club and Maison Barbara Bui. From October 18, fans of both brands will be able to discover these two outfits as well as a selection of exclusive pieces. Among them, sweatshirts, t-shirts and accessories such as the fanny pack, available in the network of Paris Saint-Germain boutiques, Barbara Bui points of sale, as well as on the online platforms of the two brands.
This major project saw the light of day under the direction of Fabien Allègre, Chief Brand Officer of Paris Saint-Germain. Barbara Bui, for her part, expresses all her admiration for the PSG women’s team: “They are above all women who all want to express their part of femininity through their outfits. So I worked hand in hand with them to respect their wishes.”
Fabien Allègre: “We took the time to identify the brands with which we wanted to collaborate. But it’s no coincidence: like us, Barbara wanted to highlight this women’s team. Our visions were immediately aligned. Like the PSG brand, the Barbara Bui brand is identifiable. It is an institution in the world of fashion, but which has managed to keep its flair and its singularity. With its elegance and rock touch, it perfectly embodies what Paris is.
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