Mexico City, September 24, 2024.- Banorte and Visa announce the launch of the new credit card Banorte One Upthe first product of its kind that leverages technological innovation to make personalization in financial services a reality.
«Con One Up We get each client to define the details and benefits of their credit card, thus creating the perfect ‘match’ between their lifestyle and their purchasing habits, in addition, we designed a dynamic space linked to their tastes and interests, all of this accompanied by the innovation and security that we have built at Banorte,” explained José Gerardo Aguilar y Maya, Deputy General Director of Physical and Digital Cards at Banorte.
“The Banorte One Up credit card is a new-generation payment method designed for the lifestyle of Mexican consumers. It is accepted in more than 130 million stores worldwide. It is secure, fast and customizable, and offers benefits such as purchase and price protection and extended warranty, all of which add up to a great user experience for the consumer,” said Haydi Ramírez, Vice President of Business Development, Visa Mexico.
Personalization
One Up It is the only credit card that allows each person to choose benefits according to the community with which they best identify:
- Gamer: for video game enthusiasts who participate in tournaments, experiences and make use of technology and new gadgets.
- Wellness: people who seek a healthy life, with a focus on physical activities, taking care of their diet and their environment.
- Lifestyle: for those who seek life experiences in travel, restaurants, events, and follow the latest trends in articles, fashion or beauty.
Customers will also be able to select their payment date and whether they want a physical card with or without data. Each community will have a personalized rewards program, which includes points for purchases that can be exchanged for experiences, gifts and items of interest.
«The consumer is always at the center of Banorte’s innovation efforts. With the launch of One Up“We are adding to our credit card portfolio a product that evolves with our cardholders, adaptable to their needs, tastes and preferences, and that will be different in each interaction,” explained Carla Juan Chelala, Deputy General Director of Marketing at Banorte.
Banorte One Up is part of the “Tu Tarjeta Favorita” portal, an interactive space where Banorte cardholders can access the best promotions, benefits and discounts. In this portal, One Up customers can enjoy exclusive content designed for their lifestyle.
To learn more about the Banorte One Up credit card, click on the following link:
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