2023-07-18 22:00:00
Page 0: Home Pages | Page 0: Philippe Monnier and Sandrine Mahier-Lefrançois – Foreword | Page 2 to 9: Philippe Monnier and Sandrine Mahier-Lefrançois – 1. Organization of the banking system | Page 10 to 15: Philippe Monnier and Sandrine Mahier-Lefrançois – 2. Bank marketing | Page 16 to 18: Philippe Monnier and Sandrine Mahier-Lefrançois – 3. Customer segmentation | Page 19 to 23: Philippe Monnier and Sandrine Mahier-Lefrançois – 4. Knowing the banking customer | Page 24 to 26: Philippe Monnier and Sandrine Mahier-Lefrançois – 5. The customer life cycle | Page 27 to 29: Philippe Monnier and Sandrine Mahier-Lefrançois – 6. The agency’s external analysis | Page 30 to 34: Philippe Monnier and Sandrine Mahier-Lefrançois – 7. The agency’s internal analysis | Page 35 to 39: Philippe Monnier and Sandrine Mahier-Lefrançois – 8. Profitability of the agency and the portfolio | Page 40 to 46: Philippe Monnier and Sandrine Mahier-Lefrançois – 9. Zooming in on banking negotiations | Page 48 to 59: Philippe Monnier and Sandrine Mahier-Lefrançois – 10. The bank account and how to open it | Page 60 to 68: Philippe Monnier and Sandrine Mahier-Lefrançois – 11. Face-to-face interview | Page 69 to 75: Philippe Monnier and Sandrine Mahier-Lefrançois – 12. Operating incidents | Page 76 to 83: Philippe Monnier and Sandrine Mahier-Lefrançois – 13. Premiums and other bank charges | Page 84 to 87: Philippe Monnier and Sandrine Mahier-Lefrançois – 14. Services associated with the account | Page 88 to 95: Philippe Monnier and Sandrine Mahier-Lefrançois – 15. The check | Page 96 to 100: Philippe Monnier and Sandrine Mahier-Lefrançois – 16. Bank cards | Page 101 to 104: Philippe Monnier and Sandrine Mahier-Lefrançois – 17. Selling bank cards: moving upmarket | Page 105 to 108: Philippe Monnier and Sandrine Mahier-Lefrançois – 18. Other payment services | Page 109 to 113: Philippe Monnier and Sandrine Mahier-Lefrançois – 19. Closing the account | Page 116 to 119: Philippe Monnier and Sandrine Mahier-Lefrançois – 20. The French tax system | Page 120 to 129: Philippe Monnier and Sandrine Mahier-Lefrançois – 21. Category income and the calculation of income tax | Page 130 to 136: Philippe Monnier and Sandrine Mahier-Lefrançois – 22. Property income and real estate capital gains | Page 137 to 142: Philippe Monnier and Sandrine Mahier-Lefrançois – 23. Income from movable capital and capital gains from the sale of securities | Page 143 to 146: Philippe Monnier and Sandrine Mahier-Lefrançois – 24. Property wealth tax (IFI) | Page 147 to 154: Philippe Monnier and Sandrine Mahier-Lefrançois – 25. Estates and donations | Page 155 to 160: Philippe Monnier and Sandrine Mahier-Lefrançois – 26. Tax exemption products | Page 162 to 166: Philippe Monnier and Sandrine Mahier-Lefrançois – 27. Elements of financial mathematics | Page 167 to 173: Philippe Monnier and Sandrine Mahier-Lefrançois – 28. Bank savings | Page 174 to 178: Philippe Monnier and Sandrine Mahier-Lefrançois – 29. Term savings products | Page 179 to 188: Philippe Monnier and Sandrine Mahier-Lefrançois – 30. Home savings | Page 189 to 202: Philippe Monnier and Sandrine Mahier-Lefrançois – 31. Life insurance | Page 203 to 209: Philippe Monnier and Sandrine Mahier-Lefrançois – 32. The sale of life insurance | Pages 210 to 216: Philippe Monnier and Sandrine Mahier-Lefrançois – 33. Retirement savings products | Page 217 to 226: Philippe Monnier and Sandrine Mahier-Lefrançois – 34. How to increase the collection of savings in the network? | Page 228 to 234: Philippe Monnier and Sandrine Mahier-Lefrançois – 35. Cash loans and consumer loans | Page 235 to 238: Philippe Monnier and Sandrine Mahier-Lefrançois – 36. The sale of short-term loans | Page 239 to 244: Philippe Monnier and Sandrine Mahier-Lefrançois – 37. Real estate loans and risk management | Page 245 to 247: Philippe Monnier and Sandrine Mahier-Lefrançois – 38. Selling a mortgage | Page 248 to 254: Philippe Monnier and Sandrine Mahier-Lefrançois – 39. Subsidized loans | Page 255 to 264: Philippe Monnier and Sandrine Mahier-Lefrançois – 40. The cost of a loan | Pages 265 to 272: Philippe Monnier and Sandrine Mahier-Lefrançois – 41. Credit transactions | Page 273 to 277: Philippe Monnier and Sandrine Mahier-Lefrançois – 42. Bridging loans and loans in fine | Pages 280 to 282: Philippe Monnier and Sandrine Mahier-Lefrançois – 43. The organization of financial markets | Pages 283 to 287: Philippe Monnier and Sandrine Mahier-Lefrançois – 44. Listing and market operation | Page 288 to 293: Philippe Monnier and Sandrine Mahier-Lefrançois – 45. Stock market orders | Page 294 to 297: Philippe Monnier and Sandrine Mahier-Lefrançois – 46. Shares and share transactions | Page 298 to 302: Philippe Monnier and Sandrine Mahier-Lefrançois – 47. Bonds | Pages 303 to 310: Philippe Monnier and Sandrine Mahier-Lefrançois – 48. Collective investment schemes (OPC) | Pages 311 to 314: Philippe Monnier and Sandrine Mahier-Lefrançois – 49. The equity savings plan (PEA) | Page 315 to 320: Philippe Monnier and Sandrine Mahier-Lefrançois – 50. Selling a PEA | Page 322 to 326: Philippe Monnier and Sandrine Mahier-Lefrançois – 51. Insurance products | Page 327 to 333: Philippe Monnier and Sandrine Mahier-Lefrançois – 52. Selling insurance products | Page 336 to 340: Philippe Monnier and Sandrine Mahier-Lefrançois – 53. Managing a dissatisfied customer | Pages 341 to 343: Philippe Monnier and Sandrine Mahier-Lefrançois – 54. The face of the bank of tomorrow: digital innovations through banking 3.0 | Page 344 to 348: Index | Page 352: End Pages.
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