2023-05-05 16:49:43
The Bahrain Tourism and Exhibitions Authority announced its cooperation with “Air Arabia” with the aim of increasing the promotion of the tourism sector in the Kingdom of Bahrain at the regional and international levels, and introducing more tourist destinations in Bahrain and the sector’s expansion and diversity in facilities and services.
The two sides signed a cooperation partnership in this regard on the sidelines of the “Arabian Travel Market” currently held in Dubai. The partnership will focus on promoting Bahrain in tourism in three tourist-exporting markets: the United Arab Emirates, India and Russia. Efforts will focus in particular on promoting Bahrain as a global center for meetings, conferences, and entertainment. and weddings.
The partnership was signed by Her Excellency Mrs. Fatima bint Jaafar Al-Serafi, Minister of Tourism of the Kingdom of Bahrain and Chairman of the Board of Directors of the Bahrain Tourism and Exhibitions Authority, and Mr. Shalini Rajan, Director of International Market Sales at Air Arabia, and Mr. Rajesh Narula, Regional General Manager for South India and East Asia, also attended the signing. Miss Sally Sidqi, Head of Tourism Marketing at the Bahrain Tourism and Exhibitions Authority, and Mr. Iyad Al-Ansari, Senior Tourism Relations Specialist at the Authority.
In a statement on the sidelines of the signing, Minister Al-Serafi stressed the importance of this agreement with Air Arabia. The first and largest low-cost airline in the Middle East and North Africa region; In improving opportunities for existing cooperation between the two sides, and supporting the efforts of the Bahrain Tourism Authority in marketing tourist destinations in Bahrain worldwide, and enhancing international tourism access to the Kingdom through a wide network of destinations served by Air Arabia, through the signing of a memorandum of understanding between the two parties.
She explained that this partnership supports the ambitious goals of the tourism strategy 2022-2026, and the pillars on which this strategy depends, including business tourism, especially following the launch of the Bahrain International Exhibition Center, and the ability of this center to host major regional and international events, conferences and exhibitions.
Al-Serafy also indicated that working with Air Arabia is a strategic cooperation to support the development of the Bahraini travel and tourism sector and improve mechanisms for consultation and cooperation in the areas of safety, air navigation, security, environment and air transport to ensure the development of joint promotional campaigns to raise awareness of tourist destinations in Bahrain and motivate tourists to visit them.
On a related level, Her Excellency indicated that this partnership is a step in enhancing cooperation between the Kingdom of Bahrain and the sisterly United Arab Emirates in various fields of the tourism industry, and an affirmation of serious endeavors to move forward in the development of this cooperation between the two brotherly countries.
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