2023-06-03 14:27:32
Agricultural fair Bahia Farm Show will promote connection between investors and agribusiness producers
Considered one of the most important sectors of the Brazilian economy, agribusiness is an activity that has helped to leverage the country. The financial market is keeping an eye on the sector, which today accounts for more than 27% of the Brazilian GDP and is gaining prominence every day, and among the largest fairs in the sector is the Bahia Farm Show, the most important Thursday.
This Thursday, June 1, the Brazilian Institute of Geography and Statistics (IBGE) reported that the GDP of agriculture rose by 21.60% in the first quarter of 2023. This represents an increase of 18.80%, compared to the first quarter of 2022.
The Bahia Farm Show will receive 410 exhibiting companies with the perspective of closing good deals.
Among the most profitable segments of agriculture are: grain production, coffee growing, fruit growing, beef cattle and dairy products. Already, among the most profitable products, we have oranges, corn, soybeans and cotton.
According to a survey by consultancy Kroll, investments showed interest in rural companies. From January to April, 17 agribusiness deals transacted R$ 1 billion, an amount greater than that of the whole of last year.
Specialist in connecting companies and investors talks regarding the importance of the fair and technological trends for the sector
Jennifer Chen, CEO and founder of JC Capital, a company that operates in the national and international market by raising funds for companies, comments on sector data in the country, “All these results are being achieved mainly because of the commitment to technology and innovation. Brazil is avant-garde in agribusiness because it seeks to adopt the best practices and invests in state-of-the-art tools”.
After the negative impacts of the war in Ukraine on the sector, and also in the face of more than one record harvest, investors are looking for mergers and acquisitions of companies in the countryside.
The country is one of the main food exporters, such as corn, soy and beef, pork and chicken. Following this line, it is necessary to increase investment in technology for Brazilian agribusiness to expand production even further.
Opportunities for growth in the sector and investments in agritechs
Among the options for expanding the sector are the agro startup accelerators. They began to operate in Brazilian regions that have virtually all agribusiness players, such as the North and Northeast.
The latest bulletin from the Association of Farmers and Irrigators of Bahia (Aiba), released on May 23, pointed out that Western Bahia should harvest a total of 11.7 million tons of grain (an increase of 6.7% compared to to the previous cycle). Soy, considered the flagship of the Bahian economy, should guarantee a harvest of 7.477 million tons, that is, 7.7% more than last year. Corn, forecast to harvest 2.2 million, and cotton, with 1.4 million tons, should also help boost the promising results in the field.
accelerators
The role of these accelerators is to look for projects that can help advance the production and export of Brazilian food, which are carried out through inflows with investment funds in startups that operate within the sector.
Moving more than billions of reais every year, several agribusiness venture opportunities appear daily. “Choosing a segment, researching the market, talking to an expert and keeping an eye on technology can help when making an investment in the sector”, points out Jennifer.
The increase in productivity in Brazilian agribusiness is positively impacting agritechs and should grow by an estimated 10% this year. Last year, Brazilian agro startups raised US$ 1.3 billion, ahead of countries like Israel (US$ 1.2 billion) and France (US$ 1.1 billion). According to data from Embrapa and SP Ventures, the number of agritechs also expands every day. Today, there are more than 1,700, 10% more than in 2021.
Bahia Farm Show Technological and investor relations fair
Seeking to connect investors, producers, distributors and companies in the sector, and offer solutions for the business, the specialist will participate in the Bahia Farm Show, one of the largest agricultural fairs in the North and Northeast of Brazil, which will bring its 17th edition between the 6th and June 10, in Luís Eduardo Magalhães, Bahia.
Along with her company, Jennifer intends to work with business intermediation through actions such as: connecting producers, distributors and partners to the financial market and offering a new experience of access to credit; help small and medium farmers to be more profitable and sustainable with their agricultural products; present legal solutions for agribusiness clients in the tax, corporate and contract areas.
In addition, the use of technology is also extremely important in this field. The specialist talks regarding the importance of the innovations presented for the agro and how they help in production, “I usually call this field the green revolution, when I see how agritechs gain prominence by promoting cost reduction, more sustainable and economical production. We see technology through the use of drones, animal tracking sensors and platforms that work with weather forecasts, for example”.
According to her, these factors increasingly attract the attention of investors and generate opportunities for connection and closing deals. “The fair is a chance to understand how Brazilian agribusiness is doing, meet new companies in the market, learn more regarding the technology used in products and expand business in this sector that grows every day”, she concludes.
About Jennifer Chen
Jennifer Chen is CEO and founder of JC Capitala company that operates in the national and international market by raising funds for companies.
She is considered a reference in the market for connections between companies and investors, in addition to being one of the few women active in the business intermediation sector.
She recently became a partner at JCC Brands Concept, a company that represents iconic brands in real estate projects.
She holds a degree in Business Administration from Lynn University, in Florida (USA).
About JC Capital
Jennifer’s success as a serial entrepreneur resulted in the founding of JC Capital, a company that operates in the national and international market by raising funds for sectors such as agribusiness, hospitality, technology and, mainly, civil construction.
The company develops the structuring of projects for builders and developers. It operates with investment funds focused on the real estate market, promoting the organization of events that enable connectivity between investors and companies in the segment.
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