Bad news: Coca-Cola is raising its prices!

Published on Friday, September 2, 2022 at 5:42 p.m.

Par Sudinfo with Belga

Coca-Cola is increasing its prices in our country, the multinational confirmed on Friday, justifying its decision by rising costs. The price paid by the final consumer will depend on the places of sale.

Coca-Cola also says it feels the consequences of high inflation in Belgium, explains a spokeswoman for Coca-Cola Europacific Partners Belgium, the bottler responsible for the production, distribution and sale of the brand’s drinks in our country. Above all, the company points to rising costs for energy, transport, labor and packaging.

The price increase will take place in October but Coca-Cola will not pass on the entire cost to customers, it is assured.

The company does not wish to specify the extent of this increase. The final amount paid by the consumer will also depend on the brands. Negotiations can be very tough with distributors, which sometimes leads to certain products being temporarily no longer sold by certain brands.