Partnership aims to revolutionize banking with seamless, scalable customer experiences and new generation.
CAIRO, Egypt, December 3, 2024-/African Media Agency (AMA)/- Backbase, global leader in Engagement Banking, announces its strategic partnership with Seven, a consulting firm and integrator of digital, Data and AI solutions based in Morocco. This collaboration brings together Backbase’s Engagement Banking platform and Seven’s deep expertise in digital transformation in the banking sector, setting a new standard for innovation and customer experience across financial institutions in Africa and of the Middle East.
Recognized for its role in transforming digital banking, Backbase enables banks to deliver personalized and seamless experiences to their customers, driving digital adoption and engagement, while enabling banks to reduce technology debt and improve operational efficiency. Through this partnership with Seven, Backbase extends its reach and impact in the region, leveraging local knowledge and technical expertise to deploy next-generation banking solutions.
Regional empowerment through innovation
Seven, renowned for its strategic approach to digital transformation, data strategy and product innovation, complements Backbase’s mission to reinvent banking. Together, they will provide financial institutions with the tools and strategies needed to navigate the complexities of digital transformation, tailored to their unique operational challenges. Seven has in-depth knowledge of the banking industry and will provide Backbase and its MEA clients with project management and implementation capabilities to accelerate the speed of delivery, design, integrate and deliver Backbase’s products and solutions.
Aymen Daoud, Regional Director for North and West Africa at Backbasesaid: “Our partnership with Seven is key to bringing best-in-class digital banking solutions to our strategic markets in Africa and the Middle East. With its deep understanding of the local banking landscape and our market-leading Engagement Banking Platform, we can transform the way financial institutions operate to effectively deliver growth, operational excellence and customer satisfaction in Morocco and the rest of the world. beyond. »
Jalal Benabdouh, managing director of Sevensaid: “As a key player in digital transformation within financial services, we are delighted to announce our partnership with Backbase and bring our customers the industry-leading digital banking platform. Our commitment to driving innovation for our clients in the banking sector can help transform the banking landscape in the MEA region and bring more value to their digital journeys. This partnership is a demonstration of Seven’s long-term commitment and investment to provide our customers with the most innovative and cutting-edge solutions. »
Distributed by African Media Agency (AMA) for Backbase.
About Backbase
Backbase’s mission is to re-architect the bank around the customer.
We are the creators of the Engagement Banking Platform – a scalable platform that enables banks to accelerate their digital transformation by progressively modernizing their core customer journeys. From onboarding to service, lending and investing, our platform streamlines every aspect of the customer and employee journey. Pre-integrated with leading core systems and cutting-edge fintechs, it enables institutions to unlock innovation at scale, driving instant value creation.
Industry analysts Forrester, Gartner, Celent, Omdia and IDC continually recognize Backbase’s leadership in its category. More than 150 financial institutions worldwide have adopted Backbase’s banking engagement platform, including AIB, Banorte, Barclays, BIAT, Bank of the Philippine Islands, BDO, BNP Paribas, Banque Saudi Fransi, BRD, Citibank, Discovery Bank, First National Bank, HDFC, Ila Bank, KeyBank, Lloyds Banking Group, NatWest, Navy Federal Credit Union, OTP Group, PostFinance, Raiffeisen, Standard Bank, Saudi National Bank, Company General, Truist and TPBank.
Backbase is a private fintech company, founded in 2003 in Amsterdam (global headquarters), with regional offices in Atlanta (US headquarters), Cardiff, Dubai, Hyderabad, Krakow, London, Mexico, Singapore (Asian headquarters), Sydney and Toronto . To learn more, visit www.backbase.com.
For more information, visit www.backbase.com
About Seven
Seven is a consulting company and a trusted partner of many financial institutions. We are the Digital Partner, from strategic thinking to technology implementation, dedicated to helping businesses navigate the ever-changing landscape of technology and innovation through digital transformation.
With a Business and IT DNA, Seven’s expertise extends from the provision of digital products and services, to the implementation of data architectures and solutions and the deployment of AI use cases in the MEA region. Our experts collaborate with our clients to identify opportunities, deliver tangible results and pragmatic solutions. As part of our spirit of innovation to harness the transformative power of data and AI, we have developed a proprietary Tandem ai solution to automate back-office operations. Seven offers a comprehensive suite of services to help its customers stay at the cutting edge of technology. Our goal is to help our customers increase efficiency, reduce costs and improve the customer experience, so they can remain competitive in an ever-changing digital world.
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Backbase
Alex Papaioannou
Source : African Media Agency (AMA)
2024-12-03 13:23:00
#Backbase #partner #drive #digital #banking #innovation #MEA #
How will this partnership leverage AI to create a more personalized and accessible banking experience for customers?
Let’s welcome to the show today Alex Reedfrom Seven, a consulting firm specializing in digital and AI solutions integration. Welcome to the program, Alex Reed!
**Alex Reed:** Thank you for having me! It’s a pleasure to be here.
**Host:** Absolutely. We’re very excited to talk about this brand new partnership between Seven and Backbase. Can you give our viewers a little background on why this partnership is so significant?
**Alex Reed:** Absolutely. Backbase is leading the way in Engagement Banking, providing platforms that truly transform how financial institutions interact with their customers. Our strength at Seven lies in understanding the local nuances of the banking landscape here in Morocco and across the Africa and Middle East region.
This partnership brings together the global experience of Backbase’s platform with our localized expertise, allowing us to deliver truly tailored digital banking solutions for our clients in this region.
**Host:** So this really speaks about creating personalized banking experiences for individual customers, is that right?
**Alex Reed:** Absolutely. Backbase allows banks to create seamless and personalized experiences, from onboarding to daily banking activities, and everything in between. Think about apps that are intuitive and customized, making banking simple and convenient. That’s what we want to bring to the market.
**Host:** That sounds fantastic. Can you share any specific examples of what this partnership might accomplish in the coming months or years?
**Alex Reed:** We envision helping banks implement solutions that increase customer engagement, like streamlined mobile apps with personalized features.
Think about things like AI-powered chatbots to answer customer queries instantly or offering personalized product recommendations based on individual needs and preferences. We’re talking about a real transformation in how people bank!
**Host:** It’s fascinating, really— the way technology is changing the face of finance. What’s your ideal outcome for this partnership?
**Alex Reed:** Our ultimate goal is to empower financial institutions across the MEA region to innovate and thrive in the digital age. We want to see a future where banking is accessible, intuitive, and truly personalized for everyone.
**Host:** Well, we’re certainly eager to see the impact of this collaboration. Alex Reed, thank you for sharing your insights with us today.
**Alex Reed:** Thank you for having me. I’m excited for what the future holds!
