Partnership aims to revolutionize banking with seamless, scalable customer experiences and new generation.
CAIRO, Egypt, December 3, 2024-/African Media Agency (AMA)/- Backbase, global leader in Engagement Banking, announces its strategic partnership with Seven, a consulting firm and integrator of digital, Data and AI solutions based in Morocco. This collaboration brings together Backbase’s Engagement Banking platform and Seven’s deep expertise in digital transformation in the banking sector, setting a new standard for innovation and customer experience across financial institutions in Africa and of the Middle East.
Recognized for its role in transforming digital banking, Backbase enables banks to deliver personalized and seamless experiences to their customers, driving digital adoption and engagement, while enabling banks to reduce technology debt and improve operational efficiency. Through this partnership with Seven, Backbase extends its reach and impact in the region, leveraging local knowledge and technical expertise to deploy next-generation banking solutions.
Regional empowerment through innovation
Seven, renowned for its strategic approach to digital transformation, data strategy and product innovation, complements Backbase’s mission to reinvent banking. Together, they will provide financial institutions with the tools and strategies needed to navigate the complexities of digital transformation, tailored to their unique operational challenges. Seven has in-depth knowledge of the banking industry and will provide Backbase and its MEA clients with project management and implementation capabilities to accelerate the speed of delivery, design, integrate and deliver Backbase’s products and solutions.
Aymen Daoud, Regional Director for North and West Africa at Backbasesaid: “Our partnership with Seven is essential to bringing best-in-class digital banking solutions to our strategic markets in Africa and the Middle East. With its deep understanding of the local banking landscape and our market-leading Engagement Banking Platform, we can transform the way financial institutions operate to effectively deliver growth, operational excellence and customer satisfaction in Morocco and the rest of the world. beyond. »
Jalal Benabdouh, managing director of Sevensaid: “As a key player in digital transformation within financial services, we are delighted to announce our partnership with Backbase and bring our customers the industry-leading digital banking platform. Our commitment to driving innovation for our clients in the banking sector can help transform the banking landscape in the MEA region and bring more value to their digital journeys. This partnership is a demonstration of Seven’s long-term commitment and investment to provide our customers with the most innovative and cutting-edge solutions. »
Distributed by African Media Agency (AMA) for Backbase.
About Backbase
Backbase’s mission is to re-architect the bank around the customer.
We are the creators of the Engagement Banking Platform – a scalable platform that enables banks to accelerate their digital transformation by progressively modernizing their core customer journeys. From onboarding to service, lending and investing, our platform streamlines every aspect of the customer and employee journey. Pre-integrated with leading core systems and cutting-edge fintechs, it enables institutions to unlock innovation at scale, driving instant value creation.
Industry analysts Forrester, Gartner, Celent, Omdia and IDC continually recognize Backbase’s leadership in its category. More than 150 financial institutions worldwide have adopted Backbase’s banking engagement platform, including AIB, Banorte, Barclays, BIAT, Bank of the Philippine Islands, BDO, BNP Paribas, Banque Saudi Fransi, BRD, Citibank, Discovery Bank, First National Bank, HDFC, Ila Bank, KeyBank, Lloyds Banking Group, NatWest, Navy Federal Credit Union, OTP Group, PostFinance, Raiffeisen, Standard Bank, Saudi National Bank, Company General, Truist and TPBank.
Backbase is a private fintech company, founded in 2003 in Amsterdam (global headquarters), with regional offices in Atlanta (US headquarters), Cardiff, Dubai, Hyderabad, Krakow, London, Mexico, Singapore (Asian headquarters), Sydney and Toronto . To learn more, visit www.backbase.com.
For more information, visit www.backbase.com
About Seven
Seven is a consulting company and a trusted partner of many financial institutions. We are the Digital Partner, from strategic thinking to technology implementation, dedicated to helping businesses navigate the ever-changing landscape of technology and innovation through digital transformation.
With a Business and IT DNA, Seven’s expertise extends from the provision of digital products and services, to the implementation of data architectures and solutions and the deployment of AI use cases in the MEA region. Our experts collaborate with our clients to identify opportunities, deliver tangible results and pragmatic solutions. As part of our spirit of innovation to harness the transformative power of data and AI, we have developed a proprietary Tandem ai solution to automate back-office operations. Seven offers a comprehensive suite of services to help its customers stay at the cutting edge of technology. Our goal is to help our customers increase efficiency, reduce costs and improve the customer experience, so they can remain competitive in an ever-changing digital world.
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Backbase
Alex Papaioannou
Source : African Media Agency (AMA)
2024-12-03 13:23:00
#Backbase #partner #drive #digital #banking #innovation #MEA #
* What are the key benefits this partnership aims to bring to financial institutions in Africa and the Middle East?
## News Interview: Backbase and Seven Partnership
**Host:** Welcome to the show today. We’re delving into the exciting news of a new partnership in the financial tech landscape. Joining me today is Aymen Daoud, Regional Director for North and West Africa at Backbase. Aymen, thanks for being here.
**Aymen Daoud:** Thank you for having me.
**Host:** Let’s jump right in. Backbase announced a strategic partnership with Seven, a Moroccan consulting firm specializing in digital transformation. Can you elaborate on this collaboration and what it means for the financial sector in Africa and the Middle East?
**Aymen Daoud:** Absolutely. This partnership combines Backbase’s leading Engagement Banking platform with Seven’s deep understanding of the regional banking landscape. Essentially, we’re bringing together world-class technology with local expertise to empower financial institutions in Africa and the Middle East to deliver truly innovative and seamless banking experiences for their customers.
**Host:** So it’s about bridging the gap between cutting-edge technology and local market needs?
**Aymen Daoud:** Exactly. Backbase’s Engagement Banking Platform is renowned for enabling banks to personalize customer journeys and drive digital adoption. But implementing these solutions requires a nuanced understanding of the local market, regulatory landscape, and customer behaviours. This is where Seven’s expertise is invaluable. They have a strong track record of successful digital transformations within the financial sector in the region and will be instrumental in tailoring our solutions to specific client needs while ensuring smooth implementation.
**Host:** This sounds like a true win-win situation. What are some of the key benefits this partnership aims to bring to financial institutions?
**Aymen Daoud:** This partnership will empower banks to:
* **Offer personalized and seamless customer experiences:** By leveraging Backbase’s platform, banks can provide customers with tailored financial products and services accessible through intuitive digital channels.
* **Accelerate digital transformation:** Seven’s expertise will help banks navigate the complexities of digital transformation, ensuring a smooth transition while maximizing the value derived from our platform.
* **Enhance operational efficiency:** The combination of Backbase and Seven’s solutions will help banks optimize their processes, reducing technology debt and improving overall efficiency.
**Host:** Amazing. It seems this partnership has the potential to reshape the financial landscape in Africa and the Middle East.
**Aymen Daoud:** We certainly believe so. We’re confident that by combining our strengths, we can enable financial institutions to thrive in a rapidly evolving digital world and empower them to better serve their customers.
**Host:** Aymen Daoud, Regional Director for North and West Africa at Backbase, thank you for shedding light on this exciting new partnership. We’ll be watching with keen interest as this unfolds.
