Partnership aims to revolutionize banking with seamless, scalable customer experiences and new generation.
CAIRO, Egypt, December 3, 2024-/African Media Agency (AMA)/- Backbase, global leader in Engagement Banking, announces its strategic partnership with Seven, a consulting firm and integrator of digital, Data and AI solutions based in Morocco. This collaboration brings together Backbase’s Engagement Banking platform and Seven’s deep expertise in digital transformation in the banking sector, setting a new standard for innovation and customer experience across financial institutions in Africa and of the Middle East.
Recognized for its role in transforming digital banking, Backbase enables banks to deliver personalized and seamless experiences to their customers, driving digital adoption and engagement, while enabling banks to reduce technology debt and improve operational efficiency. Through this partnership with Seven, Backbase extends its reach and impact in the region, leveraging local knowledge and technical expertise to deploy next-generation banking solutions.
Regional empowerment through innovation
Seven, renowned for its strategic approach to digital transformation, data strategy and product innovation, complements Backbase’s mission to reinvent banking. Together, they will provide financial institutions with the tools and strategies needed to navigate the complexities of digital transformation, tailored to their unique operational challenges. Seven has in-depth knowledge of the banking industry and will provide Backbase and its MEA clients with project management and implementation capabilities to accelerate the speed of delivery, design, integrate and deliver Backbase’s products and solutions.
Aymen Daoud, Regional Director for North and West Africa at Backbasesaid: “Our partnership with Seven is essential to bringing best-in-class digital banking solutions to our strategic markets in Africa and the Middle East. With its deep understanding of the local banking landscape and our market-leading Engagement Banking Platform, we can transform the way financial institutions operate to effectively deliver growth, operational excellence and customer satisfaction in Morocco and the rest of the world. beyond. »
Jalal Benabdouh, managing director of Sevensaid: “As a key player in digital transformation within financial services, we are delighted to announce our partnership with Backbase and bring our customers the industry-leading digital banking platform. Our commitment to driving innovation for our clients in the banking sector can help transform the banking landscape in the MEA region and bring more value to their digital journeys. This partnership is a demonstration of Seven’s long-term commitment and investment to provide our customers with the most innovative and cutting-edge solutions. »
Distributed by African Media Agency (AMA) for Backbase.
About Backbase
Backbase’s mission is to re-architect the bank around the customer.
We are the creators of the Engagement Banking Platform – a scalable platform that enables banks to accelerate their digital transformation by progressively modernizing their core customer journeys. From onboarding to service, lending and investing, our platform streamlines every aspect of the customer and employee journey. Pre-integrated with leading core systems and cutting-edge fintechs, it enables institutions to unlock innovation at scale, driving instant value creation.
Industry analysts Forrester, Gartner, Celent, Omdia and IDC continually recognize Backbase’s leadership in its category. More than 150 financial institutions worldwide have adopted Backbase’s banking engagement platform, including AIB, Banorte, Barclays, BIAT, Bank of the Philippine Islands, BDO, BNP Paribas, Banque Saudi Fransi, BRD, Citibank, Discovery Bank, First National Bank, HDFC, Ila Bank, KeyBank, Lloyds Banking Group, NatWest, Navy Federal Credit Union, OTP Group, PostFinance, Raiffeisen, Standard Bank, Saudi National Bank, Company General, Truist and TPBank.
Backbase is a private fintech company, founded in 2003 in Amsterdam (global headquarters), with regional offices in Atlanta (US headquarters), Cardiff, Dubai, Hyderabad, Krakow, London, Mexico, Singapore (Asian headquarters), Sydney and Toronto . To learn more, visit www.backbase.com.
For more information, visit www.backbase.com
About Seven
Seven is a consulting company and a trusted partner of many financial institutions. We are the Digital Partner, from strategic thinking to technology implementation, dedicated to helping businesses navigate the ever-changing landscape of technology and innovation through digital transformation.
With a Business and IT DNA, Seven’s expertise extends from the provision of digital products and services, to the implementation of data architectures and solutions and the deployment of AI use cases in the MEA region. Our experts collaborate with our clients to identify opportunities, deliver tangible results and pragmatic solutions. As part of our spirit of innovation to harness the transformative power of data and AI, we have developed a proprietary Tandem ai solution to automate back-office operations. Seven offers a comprehensive suite of services to help its customers stay at the cutting edge of technology. Our goal is to help our customers increase efficiency, reduce costs and improve the customer experience, so they can remain competitive in an ever-changing digital world.
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Backbase
Alex Papaioannou
Source : African Media Agency (AMA)
2024-12-03 13:23:00
#Backbase #partner #drive #digital #banking #innovation #MEA #
What are the specific challenges and opportunities that financial institutions in Africa and the Middle East face?
## Interview with Aymen Daoud, Regional Director for North and West Africa at Backbase
**Interviewer:** Welcome to the show, Aymen! We’re excited to discuss Backbase’s partnership with Seven. This team-up signals exciting developments for the future of banking in Africa and the Middle East.
**Aymen Daoud:** Thank you for having me. We’re incredibly enthusiastic about this partnership as well.
**Interviewer:** Let’s dive right in! Can you tell our viewers more about this collaboration and how it benefits financial institutions in the region?
**Aymen Daoud:**
Absolutely. This partnership is about bringing together the best of both worlds.
Backbase is known globally for its leading Engagement Banking Platform,
which helps banks deliver seamless, personalized customer experiences.
Seven, with its deep expertise in the local banking landscape and strong digital transformation capabilities,
will be instrumental in helping us tailor our solutions to the specific needs of this region.
**Interviewer:** So, it’s a powerful combination of global tech expertise and local knowledge?
**Aymen Daoud:** Exactly. Seven understands the unique challenges and opportunities that financial institutions in Africa and the Middle East face.
Coupled with Backbase’s platform, we can empower these institutions to operate more efficiently,
become more customer-centric, and ultimately thrive in this evolving digital landscape.
**Interviewer:** You mentioned personalized customer experiences.
Can you give our viewers some concrete examples of how this partnership will impact them as bank customers?
**Aymen Daoud:** Imagine being able to open a bank account entirely online, managing your finances through a user-friendly mobile app,
or receiving personalized financial advice based on your individual needs.
These are just a few examples of how this partnership will lead to a more seamless and convenient banking experience for customers across the region.
**Interviewer:** This sounds promising. Thank you for sharing your insights, Aymen. We look forward to seeing the impact of this partnership!
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