[B스토리] “One bottle per Vietnamese”… The morning solar rises in Vietnam

2024-06-27 08:35:00

In Vietnam, which has a inhabitants of greater than 100 million, the gross sales quantity of a Korean beverage has additionally reached this determine. Though it has been dropping floor within the home market, it’s well-liked sufficient to be known as Vietnam’s “nationwide drink.” The star is Woongjin Meals’s Morning Sunshine, launched in 1999 as Korea’s first rice drink.

Morning solar bought in an area grocery store in Vietnam. /Supplied by Woongjin Meals

Based on Woongjin Meals’s report on the twenty seventh, as of April this 12 months, Morning Sunshine has bought a complete of 110 million bottles (transformed in 500 ml) within the Vietnamese market. Contemplating that Vietnam’s inhabitants final 12 months was 100.3 million, a easy calculation implies that each Vietnamese drank one bottle.

In 2015, Woongjin Meals exported 1.2 million bottles of Morning Sunshine to Vietnam for the primary time, and gross sales elevated 100 instances in 9 years. Final 12 months’s export quantity additionally reached 14 million bottles, a rise of 1,067% from the preliminary export quantity. Final 12 months, exports to Vietnam accounted for 83% of complete exports (17 million bottles).

M&G additionally encountered difficulties exporting to Vietnam throughout the coronavirus an infection (COVID-19) pandemic. It was revealed that it was as soon as once more exhibiting indicators of restoration. Chaoyang’s complete export quantity in 2021 will likely be 14.9 million bottles, growing to 17.8 million bottles in 2022. Final 12 months, gross sales reached 17 million bottles. The share of exports to Vietnam additionally elevated from 74% to 82%.

Xiongjin Meals defined that M&G has been capable of obtain such leads to Vietnam as a result of its essential buyer base is native Vietnamese quite than Korean residents. The shop entry technique applied by M&G primarily focuses on massive supermarkets frequented by Vietnamese locals, similar to Wynn Mart, Massive C, Aeon, Mega Mart, and many others. It is usually at the moment current in comfort shops similar to GS25 and 7-11.

As well as, the Vietnamese authorities is conscious of the rising weight problems price amongst adolescents and kids and is conducting related campaigns to ban the sale and promoting of soppy drinks in faculties and impose a ten% particular consumption tax on comfortable drinks and juices.

Woongjin Meals defined that Morning Sunshine is rising in reputation although it markets it as a “premium drink” and sells for regarding 4,000 gained per 1.5-liter bottle. A Coca-Cola of the identical measurement prices regarding 1,000 gained.

With the success of M&G within the Vietnamese market, home beverage producers OKF and Common Merchandise produce and promote rice milk, Wholesome Sunshine and different related merchandise in Vietnam.

OKF and odd rice drinks are bought in native supermarkets in Vietnam. /Reporter Yang Beomsu

Morning Sunshine is a drink that makes use of home rice and germinated brown rice to convey out the distinctive taste of rice. The manufacturing methodology of enzymatically hydrolyzing fried brown rice and white rice to acquire a transparent liquid has been patented in Korea and america.

It’s well-liked for its sweetness just like rice and salty style of cereals, and gross sales reached 40 billion gained within the first 12 months of its launch and roughly 100 billion gained within the second 12 months. As of February final 12 months, gross sales quantity in 180ml glass bottles exceeded 2.6 billion bottles.

Morning sunshine additionally helps broaden home rice consumption. So far, the cumulative consumption of rice used to make Chaoyang exceeds 53,000 tons, equal to roughly 580 million 90-gram bowls of rice. Chaoyang bought in Vietnam additionally makes use of domestically produced rice, contributing to oblique rice exports.

A supply from Woongjin Meals mentioned: “We plan not solely to give attention to the Vietnamese market, but in addition to discover new markets and enhance the proportion of exports exterior of Vietnam and Southeast Asia.”

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