2023-10-16 16:28:08
After carrying the name ALD Automotive | LeasePlan, the entity inaugurates its new identity: Ayvens. This baptism marks the union of the two rental companies and was an opportunity for the subsidiary of Société Générale to reaffirm its strategic plan: PowerUP 2026. Ayvens places particular emphasis on the development of its mobility services. In the press release announcing its creation, Ayvens displays its leitmotif: “Make life more fluid”. A goal that the rental company plans to achieve by providing its customers with “simpler, smarter and more sustainable mobility”.
Ayvens: official deployment of the brand…
If the name of the two historic rental companies disappears, that of the parent company, “Société Générale Group”, appears under the Ayvens logo. “With the largest fleet of multi-brand electric vehicles in the world out of a total fleet of 3.4 million vehicles managed worldwide, Ayvens aims to pave the way to carbon neutrality and further shape the digital transformation of its industry,” can we read on the Société Générale website.
Read also – Officialization of the ALD Automotive group | LeasePlan
…in 2024
As for the Ayvens website, it specifies that “the new brand will be deployed in 2024”. And this “in the 44 countries where ALD Automotive | LeasePlan is here.” “Which represents the largest direct geographic coverage in the sector,” the site continues. And to conclude: “The new Ayvens brand will be used for all customer segments (businesses, SMEs, professionals and individuals). And across all channels and touchpoints, especially in the company’s growing digital ecosystem. » Ayvens claims 15,700 employees. Finally, let us remember that the purchase of LeasePlan by ALD Automotive was carried out for 4.8 billion euros.
Frédéric Blin
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