2023-05-18 15:01:20
Ayit Baba, Kim Nam-joo and high-sensitivity summer look proposal
Friday, May 19, 2023 | Reporter Seonghee Ahn, [email protected]
Actor Kim Nam-joo’s summer collection, which was recently unveiled by Baba Fashion (Chairman Moon In-sik)’s ‘Ayit Baba’ with fashion magazine Vogue, is receiving a great response. The navy blue blouson jumper and pleated skirt look, which are showing high sales response at the same time as the release of the pictorial, are establishing themselves as Ayit Baba’s signature look as they begin to secure additional quantities.
This summer collection featured a variety of resort looks, from daywear to summer resorts, such as simple details and silhouettes that show Ayit Baba’s solid identity, as well as newly introduced bright print patterns. In particular, the patterned blouse and skirt set-up with bold brush strokes and lettering worn by Kim Nam-joo are steadily rising in sales.
It catches the eye of the viewer with its striking bold color and silky texture, suggesting an elegant and urban mood. Color matching printed T-shirts and colored eco bags introduced in the donation campaign ‘Share Your Heart’ line, which were then released, are also gaining great popularity.
It has a great feature that customers of various body types and ages can wear it with a reasonable price range and a casual silhouette, and all sales proceeds are donated to the Green Children’s Umbrella Foundation, and customers are constantly asking for inquiries. The pictorial outfit with Aisat Baba and actor Kim Nam-joo can be found at Aisat Baba stores nationwide and Babathe.com. [패션비즈=안성희 기자]
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