The site “At the Factory” mentions that the “Niva” is still sold in Japan in the form of exotics, and local motorists buy a Russian SUV in order to “oppose themselves to a society of consumption and conformity.”
As for cooperation with Japanese companies, the Volga Automobile Plant uses a Komatsu press, and Togliatti localizes Renault-Nissan H4M engines developed in the Land of the Rising Sun. In addition, Japanese Jatco variators are serially installed on Lada cars.