A new move has just been announced by Avianca to consolidate its operation in the international air transport market. yesits directors announced that, together with the Brazilian Gol, they signed an agreement to create a leading air transport group in Latin America under a business holding structure called Abra Group Limited (“Abra Group”), an operation that is subject to the approvals of the regulatory authorities. Thus, the Abra Group would control Avianca and Gol, bringing these iconic brands closer together within the same matrix.
Through the recent investments made by the shareholders of Avianca and Viva, Grupo Abra would also have 100 percent of the economic rights to Viva’s operations in Colombia and Perubut would not control it, they indicated.
The airlines will maintain their brands, talent, teams and culture independently, while benefiting from greater efficiencies and investments within a common business, said the company’s directors, who also warned that customers would benefit from better fares, more destinations, more flight frequencies, more convenient connectionsand the possibility of earning and using LifeMiles and Smiles points, the loyalty programs of the leading airlines in the market.
Likewise, there will be a loan of money to SkyAirline de Chile in exchange for a minority share of shares in Abra.
“Our vision is to create a group of airlines capable of facing the challenges of the 21st century and that improves the flying experience. for our clients, employees, allies and communities where we operate. Our customers will be able to enjoy better benefits and access to superior products and services,” explained Roberto Kriete.
read also Viva Air: the latest in two decades of hectic flights for Avianca
It can serve a population of more than a billion people and a GDP close to three trillion dollars,
“This agreement places Abra airlines in a leadership position in the region’s air transport market, being able to serve a population of more than a billion people and a GDP close to three trillion dollars, generating opportunities for capacity and revenue growth,” said Constantino de Oliveira Junior, CEO of the Group.
According to the manager, this is will allow each airline to pursue its results while maintaining the independence of its brands, talent, team and culture; and, “will provide employees with more opportunities for personal and professional growth at every stage of their careers,” she said.
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