Fans and the cinema world have their eyes on London, where ‘Avatar 2’ is screened on Tuesday evening. This film is the most anticipated of the year by cinemas who hope to forget the pandemic and reap billions of dollars in revenue.
‘Avatar: the way of the water’, signed James Cameron, arrives Wednesday, December 14 in Swiss and French cinemas, and two days later in the United States, with a triple ambition: to surpass the first opus, the biggest success of the history of the world box office, deny the death of cinema in theaters, and give birth to a saga as legendary as ‘Star Wars’.
Thirteen years following ‘Avatar’, which is approaching 3 billion euros in worldwide revenue, this second film takes the path of the star Pandora, light years from Earth, for a science fiction fable with an ecological tone. .
Shot like the first for 3D, with a mountain of digital images, the film stretches over 3 hours and 12 minutes. cinema the image in relief, which requires the wearing of ad hoc glasses, but the director clings to this technology.
Kate Winslet intègre le casting
The secret on the plot is jealously guarded, but the film must make it possible to discover a new tribe of native extraterrestrials, living in the marine environment, and features the survivors of the first opus, Jake Sully (Sam Worthington), Neytiri (Zoe Saldana) and their children. Kate Winslet joins the cast, a quarter of a century following ‘Titanic’.
The film represents a huge stake for James Cameron, undisputed king of the world box office. He chained the records with ‘Titanic’ then the first ‘Avatar’, which remains to this day the most profitable film in the world. As well as for Disney: the images of the third opus have already been shot and a new ‘Avatar’ is planned every two years at least until the 5th, in 2028.
Test for the global movie industry
“The release of the film is a big test for the global cinema industry, everyone is waiting for it”, analyzes for AFP Eric Marti, general manager of Comscore France, which measures and analyzes the audience of films.
‘For two years, it was only for the platforms. For cinemas, this release is ‘The empire strikes back’: the reaffirmation of the primacy of the room’ over all other distribution channels, he adds.
/ATS
