Adient automotive seating thinks big for Morocco. Already present through a first factory in the Atlantic free zone, the equipment manufacturer is launching its second installation there. Its short-term goal is to reach $100 million in sales and equip 750,000 vehicles by 2025.
Specialized in the manufacture of covers for car seats, Adient automotive seating Morocco announces the effective start of its second installation in the Atlantic free zone of Kenitra. The brand new factory occupies a total area of 25,000 m² of which 10,000 m² is covered.
The equipment manufacturer is even planning an extension of 6,500 m² in the future. During the inauguration last Wednesday, in the presence of Ryad Mezzour, Minister of Industry and Trade, and Michel Berthelin, President of the EMEA division, as well as Mohamed Al Fatine, Managing Director of the company, he It has been announced that the overall investment for this project amounts to 72 MDH. The workforce should increase from 600 currently to more than 1,300 by 2025.
On this occasion, Mohamed EL Fatine declared that “with this investment, the Adient group begins a new stage in its contribution to the sustainable development of the Kingdom of Morocco. Given the importance of the group in the automotive sector, with a 33% share of the global market, our ambition is to further contribute to the development of the automotive ecosystem by favoring local companies and increasing the integration rate”.
For his part, Mezzour assured that “by strengthening its presence in Morocco, Adient is also strengthening its leading position on the local market while becoming an important export platform to the automotive market in southern Europe. This further consolidates the Moroccan automotive value chain and creates the Adient ecosystem by making it possible to locate the group’s suppliers and increase the integration rate. Great prospects for creating stable and quality job opportunities for our young people”.
As part of the inauguration of its new factory, the group announced that it plans to launch a supplier ecosystem aimed at ensuring the development of the automotive value chain in Morocco, including in particular headrests and armrests. .
In this context, a memorandum of understanding was signed with the supplier “SAGE” for a total investment of 78 million dirhams and the creation of 220 direct jobs. It also plans to create a technical and engineering center for headgear in Morocco for product development and design. The first of its kind in the Kingdom, this technical center will generate 50 engineering positions.
Recall that Adient has been established in Morocco since 2018 with the inauguration of its first factory in the Atlantic free zone, with an area of 8,500 m², out of a total of 18,000 m², which required an investment of 150 MDH and employs 245 people. The equipment manufacturer contributes significantly to the development of the national automotive ecosystem with an integration rate of local components expected, in the near future, of 45%.
Its sales currently amount to 24 million dollars, the group equipping more than 250,000 vehicles annually, in particular the brands of the PSA group. In the short term, its objective is to reach 100 million dollars and equip 750,000 vehicles by 2025.
Sanae Raqui / ECO Inspirations
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