Dn a declining automotive market and with supply difficulties, the Auto Hall Group has chosen to multiply its growth drivers to secure its development, once morest the backdrop of commercial aggressiveness, portfolio diversification and network expansion.
Latest project to date: the partnership with FCA Maroc – Groupe Stellantis for the marketing of the brands Abarth, Alfa Romeo, Fiat, Fiat Professional and Jeep through certain branches of the Auto Hall network. This partnership is materializing with a dozen branches whose opening is planned by the end of the year.
This figure should rise to 14, then to 18 respectively in 2023 and 2024. In terms of volume, “we plan to go beyond 10,000 units with Stellantis in 2025”, notes the management. Autocaz is gaining momentum Launched a year and a half ago, the Autocaz platform has enabled Auto Hall to quickly become a major player in the structured used vehicle market. It is gradually gaining momentum, with a contribution of 166 MDH to the group’s turnover in H1 and some 1,400 vehicles sold.
By the end of the year, top management expects 3,000 vehicles sold, representing a turnover of nearly 350 MDH. By 2025, the Group expects to generate through this subsidiary revenues of 1 billion dirhams. In addition, the distributor also announces the start of activity of the El Jadida branch following its reconstruction, and the launch of construction sites for new branches in the regions of Rabat, Kenitra and Tangier.
We also note the start of sales of Chery, Maserati and the Seres electric vehicle, and the expansion of the Foton range. In terms of financial achievements, the social result (270 MDH) benefits from a real estate transfer which made it possible to generate a capital gain. The market valuation of the group’s real estate asset is 3 billion dirhams.