Austria voted: Noisette as the most popular Milka table variety, followed by whole hazelnuts and strawberry

2023-06-14 13:14:11

The results of the “Lila is colorful” voting show the chocolate preferences of Austrians.

Vienna (OTS) – Fruity, nutty, creamy, crunchy or classic: for eight weeks, the seventeen Milka table varieties faced a big taste vote. In total, there were over 21,000 votes on milka.at from consumers who enjoy themselves and chose their favorite variety. The nationwide result of the online survey “Lila is colorful” shows: Austrians like it nutty and melt-in-the-mouth creamy.

The aim of the “Purple is colourful” campaign is to focus on the large variety of different Milka chocolate bars. Consumers were invited to taste the colorful range, discover new varieties for themselves and choose their favorite variety. After eight weeks and more than 21,000 votes cast, the result is now clear: with around 15 percent of the votes at the top of the Milka Tafel voting and thus Austria’s favorite is the creamy-nutty Milka Noisette in melt-in-the-mouth Milka Alpine milk chocolate. Milka Whole Hazelnuts was able to secure the delicious second place (almost 12 percent) and Milka Strawberry came in sweet number three with just over 9 percent.

The election results of the online survey including state evaluation can be found here: