2023-07-13 09:42:46
good luck On the 13th, he revealed on his personal Instagram that he will become a creative partner of the Australian wine merchant Penfolds and continue to expand his vision in different fields.
The two parties expressed the concept of “Oneness” through the One by Penfolds series. The meaning is not limited to the wine itself, but also comes from various units related to it. The packaging is affixed with 4 animal patterns designed by NIGO: crocodile, rooster, panda and bear. These patterns respectively represent the origins of the wines of this cooperation, Australia, France, China and the United States.
Kristy Keyte, Chief Marketing Officer of Penfolds, said: “I am very proud to have NIGO as the brand’s first creative partner. He is at the forefront of culture and design. We look forward to working with fashion, wine, Art and music lovers share a new chapter of the brand.”
To celebrate the launch of the One by Penfolds collection, NIGO has also designed a series of short Tees and coats made in Japan by Human Made, which will be available in limited quantities on HBX.com starting July 13. One of the Penfolds-made pieces will be available in Asia, Australia and the US from July 13, followed by the UK, Malaysia and South Korea in September.
In addition, Penfolds has also launched a new program called Penfolds Evermore, the brand pledges to donate 1 million Australian dollars in 5 years to help future generations flourish, as part of the global grant program, in order to give back to the local community.
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