“Australia is experiencing a ‘green and golden decade’ as major sporting events approach

2024-07-25 12:51:14

While in Paris, Tourism Australia Managing Director Philippa Harrison came to Paris to take stock of destinations, including major sporting events such as the Brisbane Olympics in 2032.

“With major sporting events approaching, Australia is experiencing a ‘green and golden decade’1
Philippa Harrison, CEO of Tourism Australia. © David Savary

How is Australia doing in the French market?

Australia is returning to its best level, close to pre-COVID levels. Therefore, if The country received 114,000 French tourists last year, equivalent to 80% of the 2019 arrivalsThere were 124,000 in the past 12 months to the end of May, an increase of 36% compared to the same period last year. Ranked 11th internationally, the French market is very important due to its high repeat customer rate of 44% and Average stay is 51 nights Of course it’s the distance, but also the working holiday visa. Their success has been proven with France being the second largest market for working holiday visas, with 21,600 at the end of June. Tourism Australia has just completed a social media campaign on this topic.

What do Qantas’ new direct flights between Paris and Perth mean in the west of the country?

The flight went into operation on July 15 and is the first direct flight between France and Australia.. This is also the first time that the two countries have achieved direct interconnection, and this flight has greatly shortened the distance. The advantage of this type of service is that no stopovers are required, saving at least 3 hours of total flight time. This long-haul route is a game changer, allowing international travelers to start or continue their journeys in Western Australia. We hope to increase attendance, especially as the Australian dollar is quite low. Now is a great time to visit Australia.

What are Perth’s assets?

Perth is Australia’s sunniest capital city, urban and natural tourist destinations. Less than 30 minutes from the city centre, visitors can explore Margaret River, Australia’s oldest wine region, watch beautiful sunsets over the Indian Ocean, cycle on the island paradise of Rottnest, 19 kilometers from Perth, or Explore a pleasant environment. Perth is also the gateway to Western Australia. The North West, which includes the Kimberley region, is one of the world’s last remaining wild areas, with stunning gorges and waterfalls, and paradise coastlines like Esperance, where kangaroos even walk on the beaches, while no Forget the rich Aboriginal culture. In the southwest, Margaret River is an important wine-producing region with about a hundred estates. Many are also not-to-be-missed dining spots.

How many major events does Australia plan to host, including the 2032 Brisbane Olympics?

we call it “Green and Golden Decade” [les couleurs de l’Australie, ndlr]. This starts with The 2023 Women’s Football World Cup will be held in 2027 and the Rugby World Cup will make a comeback in Australia, as it was last held in 2003. However, the venue of the competition has not yet been announced. In 2027, the Netball World Cup will also be held in Sydney (Editor’s note: This is a team sport played by two teams of 7 players each. The goal of the game is to throw the ball through a 3-meter-high fixed ring. score. high score).

2028 suite, Australia and New Zealand will become the framework Men’s T20 World Cup cricket world cup In Twenty20 format. Then In 2029, the Women’s Rugby World Cup will ring in the New Year for the first time. Finally, the highlight, Brisbane will host the 2032 Olympic and Paralympic GamesThe world’s biggest sporting event takes place in Queensland’s capital, Shunshaen.

As in Paris, the advantage is that many sites already exist. Its proximity to stunning coastline, rainforest and outback makes it the perfect destination for visitors looking for adventure during their time at the Olympic and Paralympic Games. The Olympics are a unique time for any country and we will make the most of this sporting event During this period, the world turned its attention to Australia. Just like in Paris, we hope to achieve significant tourism benefits. It was also great to be in Paris before the Olympics, to have the opportunity to see firsthand the excitement of the capital and to predict what we will experience in 2032.

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