Ausha becomes the only French company certified IAB 2.1

In Ausha’s audience statistics tracking tool, you are likely to see a drop in the number of listens counted from November 2, 2022 because your listens of less than 60 seconds will no longer be counted. “While the drop in plays might be concerning at first, it’s a good thing overall, as your audience data will now be up to new global podcast industry standards.” reassures Ausha. “To reassure you, the actual size of your audience will not have changed. For your listeners, the change will be completely transparent. You will not lose listeners or actual listens because of this new statistics standardization. Of course, with Ausha, you can continue to have your podcasts certified by the CMPA and join their monthly ranking“.