2023-12-06 20:15:17
By Marie Bartnik
Published yesterday at 7:59 p.m., Updated yesterday at 9:15 p.m.
An Auchan brand, in Englos, in the North. Its hypermarkets represent 80% of the group’s turnover. PHILIPPE HUGUEN/AFP
STORY – The brand joins forces with Intermarché to buy Casino stores and negotiate with its suppliers.
«Either the Mulliez decide to abandon Auchan and manage the decline of the brand, or they reinvest heavily and join forces with someone.” This is how a competitor of the northern distributor summed up, a few weeks ago, the dilemma facing the family that owns Auchan, but also Leroy-Merlin, Decathlon, Boulanger and Kiabi. The Mulliez Family Association (AFM) chose the second option to try to save its flagship brand, founded by Gérard Mulliez in 1961.
A precursor, with Carrefour, of the rise of hypermarkets in the 1960s and 1970s, Auchan has been accumulating handicaps for ten years. Hypermarkets are less successful, particularly the largest of them, of which Auchan is the specialist. While most distributors have diversified their formats and focused on proximity, Auchan remains very dependent on its very large stores: its hypermarkets represent 80% of its turnover.
Price drop
As a result, its overall sales are eroding…
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