2024-11-23 04:30:00
electric-vehicles-by-up-to-20-minutes/” title=”Improved capacitor foil to reduce charging time for electric vehicles by up to 20 minutes”>Porsche Macan, an SUV sold only with electric motors. ” sizes=”(min-width: 1024px) 556px, 100vw” width=”664″ height=”443″/> Made in 2019, the decision to only offer the next generation of the Macan in an all-electric version surprised many, including within Porsche itself. This serious decision – this SUV with reasonable dimensions is one of the German manufacturer’s best sellers – demonstrated a commitment to an energetic transition carried out at full speed. A leap of faith which allowed him to get ahead and brought the rest of the automotive elite in his wake.
Today, as marketing of the new Macan begins, it is not at all sure that Porsche would make such a radical decision. The Stuttgart brand admits to having overestimated the demand for electric engines over the last period. During the first nine months of 2024, its deliveries fell by 7%. Sales of the Taycan, a majestic four-seater coupe which inaugurated the firm’s arrival in the world of low-carbon sportiness, particularly suffered. Despite a large renewal of its main models, operating profit (4 billion euros) fell by 27% over the first three quarters and the margin fell from 16.3% to 14.1%.
These figures, to which we are hardly accustomed in Zuffenhausen, historic headquarters, have done more than scratch the electric convictions of the brand. It was quick to react by announcing that it no longer planned to market 80% of its production in electricity by 2030, as initially planned. It is true that at present this proportion is around 13%. Result: the next launches of battery models (Cayenne, 718 coupe) are maintained, but the manufacturer has decided to extend the commercial career of the hybrid engine versions of the Cayenne SUV and the Panamera sedan. In the medium term, it is also not stopping itself from equipping future vehicles planned as all-electric with a hybrid engine.
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However, there is no question of giving in to panic. “Considering a thermal-hybrid variant of the new Macan would take four to five years; it would be taking too big a risk given what the market could be at that time”notes Marc Meurer, general manager of Porsche France. For the firm, it is a question of negotiating a sharp turn, because the electric credo of the brand which was for a long time the most profitable in the world is being undermined on all continents.
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**What are the potential risks associated with Porsche’s shift to an all-electric Macan?**
**Interview with Emily Parker, Automotive Industry Analyst**
**Date**: November 23, 2024
**Location**: Online
**Editor**: Welcome, Emily! Thank you for joining us today to discuss Porsche’s ambitious move with the all-electric Macan. Can you share your thoughts on Porsche’s decision to market the Macan exclusively as an electric vehicle?
**Emily Parker**: Thank you for having me! This decision is quite a bold one, especially for a brand like Porsche that has traditionally built its identity around high-performance gasoline engines. By committing to an all-electric version of the Macan, Porsche is clearly signaling its dedication to electric mobility and sustainability. The Macan has been one of their best-selling models, so this transition represents both a risk and an opportunity to lead in the luxury electric SUV market [[1](https://newsroom.porsche.com/en/2024/products/porsche-the-all-electric-macan-35086.html)].
**Editor**: Interesting! You mentioned risk—what challenges do you think Porsche might face with this leap?
**Emily Parker**: There are a few challenges ahead. Firstly, Porsche has acknowledged that it overestimated the demand for electric vehicles recently, with a reported 7% drop in deliveries over the first nine months of 2024. This indicates that they might be facing market resistance or consumer hesitation towards fully electric vehicles [[1](https://newsroom.porsche.com/en/2024/products/porsche-the-all-electric-macan-35086.html)]. Additionally, as competitors ramp up their electric offerings, Porsche will need to differentiate the Macan in terms of performance and range to attract buyers.
**Editor**: Speaking of performance, what can you tell us about the specs of the new Macan?
**Emily Parker**: The new Macan is quite impressive, boasting up to 639 PS and a range of around 613 kilometers on a single charge. This positions it strongly against its competitors in the electric SUV segment while retaining Porsche’s hallmark performance edge [[1](https://newsroom.porsche.com/en/2024/products/porsche-the-all-electric-macan-35086.html)]. The integration of advanced technology into the driving experience is also a key selling point that could draw in both new and existing Porsche customers.
**Editor**: It sounds like a compelling package. Do you think this move will set a precedent for other manufacturers?
**Emily Parker**: Absolutely. Porsche’s decision could encourage other luxury brands to accelerate their electric strategies. If the Macan succeeds, it may lead the way for similar transitions in other segments, reinforcing the notion that electric vehicles can deliver the luxury and performance customers expect [[1](https://newsroom.porsche.com/en/2024/products/porsche-the-all-electric-macan-35086.html)].
**Editor**: Thank you, Emily, for your insights on the all-electric Porsche Macan. It will definitely be interesting to see how this unfolds in the market.
**Emily Parker**: My pleasure! I look forward to seeing how the Macan performs and impacts the automotive landscape in the coming years.
