2023-04-28 15:40:20
Speaker speaker on the Tour de France publicity caravan, Capucine Loriot will hold the microphone for the second consecutive year – from 1is to July 23 – on a Tourtel Twist tank. The opportunity for the young Parisian, actress in her spare time, to promote the brand during the three weeks of racing and entertain the crowds on the side of the road. In all conviviality.
Harnessed, perched on top of her Tourtel Twist tank, Capucine is impatient at the idea of traveling the roads of France once again this summer. An experience that delights her and allows her, microphone in hand, to showcase her talents as a facilitator. “It’s true that you have to be comfortable in public, know how to express yourself orally. Many of the people who work on the Tour de France caravan are intermittent performers” explains the young woman in charge of sports events for the rest of the year. His passion for comedy also allows him to respond punctually to casting announcements.
A group of friends on the roads of France
Like last year during its first participation in the Tour, Tourtel Twist will be present on this 110th edition with four distribution vehicles and two “eventized” tanks. The former are there to refresh the spectators and deliver goodies while the latter have the mission of interacting with the public. A total of thirty people are mobilized. “From the youngest who is under 20 to the oldest, a 65-year-old driver, we are like a group of friends who travel the country’s roads to giving and receiving smiles and friendliness sums up Capucine Loriot, who does not hide the fact that her personality “matches conviviality”.
The Tour caravan sets off two hours before the passage of the riders. This implies an early rise, around 6 or 7 am. At Tourtel Twist, scheduling is immutable. A first tank animated by François Vandeweghe, also speaker of the LOSC football club, opens the way. It is followed by two distribution vehicles, which precede the tank on which Capucine intervenes. Two other distribution vehicles bring up the rear of the non-alcoholic beer convoy. Everything is smooth and well organized.
“People need to feel like they’re being addressed directly”
“While the brand discourse remains the same, each speaker has their own personality and their own way of approaching the public” underlines Capucine Loriot who likes to capture the attention of a particular person when the vehicle is stationary. “Dreamed at night”, the repeated discourse is also modulated according to the towns and villages crossed. “Whether we are in La Clusaz, Paris or elsewhere, people must have the impression that we are speaking directly to them” adds the one who also made an appearance in the clip of the rapper Soprano, “3615 happiness “.
Because happiness is a question of it throughout the 21 stages of the Grande Boucle with Tourtel Twist which invites the public to “toast to the Tour de France”. A long-awaited refreshment break that is always a pleasure. “In addition, the bright colors of our vehicles that make up the caravan are really inspiring. We have also a great playlist that includes the hits of the summer, all of this only gives off positive energy “says the host who speaks to the spectators every day for “six hours non-stop”. A true discipline of life which does not tolerate excesses because it is necessary “have a nickel tone of voice for three weeks”. “With Francis, we take a lot of honey. And after each arrival, we don’t hang around because we are chaos “ further adds the person concerned.
“As I am used to traveling in Europe, I realize that there is no need to go far to get away from it all”
Such an adventure is not more without leaving strong memories. “The turn of the Dutch in Alpe d’Huez is something” affirms Capucine Loriot impressed last year by this enormous and noisy crowd. A boosted atmosphere, sometimes crazy, which echoes the brand of beer… without alcohol. But it is also what makes the charm when one is an actor in the caravan. Another highlight, the arrival in Paris and the Champs-Elysées “because I am Parisian and I find my family and my friends” indicates the young woman of 28 years. This also retains the beauty of the landscapes crossed which feed in her vacation plans“I who am used to traveling in Europe, I realize that there is no need to go far to get away from it all”.
The publicity caravan is also a great moment of sharing. With the public of course, but also with the members of his team or even with those of other brands. “I meet people every year who become friends” says Capucine who admits to “crying the last day” at the time of the separation. Let her be reassured. In two months it’s already time for a reunion and the start of a new adventure with Tourtel Twist, from 1is to July 23.
Tourtel Twist, caravan appreciated by the public
The Tourtel Twist caravan is pleased to have been elected “second favorite caravan of spectators” from its first year of presence on the Tour de France last year.
Next July, 400,000 cans Strawberry flavor and notes of rhubarb and lime and notes of mint will be distributed. Likewise 100 000 bobs will be offered on the roadside. In total 32 caravanners are spread over the different activation points of the “No. 1 in 0.0% alcohol-free beers”: caravan, VIP area, start lines and finish lines.
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