2023-12-06 12:58:00
Broadcast on December 6 at 7:50 p.m. on RTL tvi
It’s not every day that the Danish multinational agrees to open the doors of its factory located in Billund. Of course, nothing particularly secret happens there, since we know very well what the company manufactures there. Namely one of the best-selling toys in the world, which continues to weigh very heavily in Saint Nicholas’s hood. But if the visit is interesting, it is first of all to discover how the famous plastic bricks are shaped. at an incredible rate: every hour, a battalion of robots manages to take 5 million copies out of the factory. It’s very simple: today it is estimated that there are more Legos on Earth than human beings.
Originally? There is a simple carpenter named Ole Kirk Christiansen, the owner of a carpentry workshop who tries his luck in the production of wooden household items. Due to the Great Depression, the man changed his mind in 1935, deciding to devote himself entirely to toys. To name his business, he chose to combine the Danish words “leg godt” meaning “play well”. A few years later, when he got his hands on a plastic injection molding machine, he laid the first bricks of what would become the Lego empire.
The rest of the story? Toys by the thousands, as someone else would say. But also amusement parks – that of Billund remains both the pioneer and the best of all -, an inexhaustible saga of films, designer competitions – including the amusing Lego Masters which came to our small screen – and partnerships galore from a particularly adept marketing team. With an intact credo: to ensure that young and old have a brick in their stomach throughout their existence… Well done!
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#costs #scenes #Lego #empire