Gone are the days when Asus was just a simple Asian card manufacturer. The company has been able to diversify and above all to achieve a truly spectacular move upmarket. Its “sub-brand” ROG is the perfect example. But in the brand’s “components” portfolio, there were still some things missing. The SSD in particular while Gigabyte and MSI, have been offering their solutions for some time. But all that should soon change since a leak ofmarketing elements allows us to understand a little better how Asus will seek to settle in this market. Because it must be considered that the PCIe NVMe Gen 4 SSD market is very saturated and that customers are not especially waiting for Asus to buy an SSD, especially at this time.
Its first future series of SSDs will be branded ROG STRIX SQ7 and it looks like there will be several range segments going like the SQ7, SQ5 and SQ3.
It is obviously Asus’ pricing policy that will also make the difference. It should be noted that within its “components” portfolio, the Asus products like AIOsthe power supplies and others still have a rather high-end price positioning. SSDs should be no exception.
For the moment, nothing is known regarding the characteristics of the first Asus SSD except perhaps that it will be compatible with the PS5. But we have nothing on its performance in sequential read or sequential write and even less on the types of NAND Flash chips or the manufacturer of the controllers that will be used. Because it is probably not Asus itself that will manufacture its range of SSDs…
