PT Astra Graphia Tbk (Astragraphia) has once again demonstrated its strong commitment to the field of sports by becoming The Official Office Solution Partner in the prestigious golf event, BNI Indonesian Masters 2024.
The tournament, which will take place from 31 October to 3 November 2024 at the Royale Jakarta Golf Club, will feature the best professional golfers from various parts of the world.
In this year’s edition, Richard Taehoon Lee, a golfer from Canada, won the title after an impressive performance from the first round.
This competition was attended by 144 professional golfers, including big names such as Bubba Watson, Richard Bland, John Catlin, Jonathan Wijono, and Gaganjeet Bhullar, making the BNI Indonesian Masters 2024 a tournament full of prestige and achievements.
As an official partner, Astragraphia plays a role in more than just technical support. With the latest printing technology, Astragraphia presents effective and efficient printing solutions, making event management smoother through document printing services to digital document management.
Astragraphia’s collaboration with FUJIFILM Business Innovation features various products, such as the Apeos C2450 S and Apeos C5570 multifunction printers, as well as printer single-function ApeosPrint C5570which is relied on throughout the tournament.
Astragraphia also enlivened this tournament with various interesting activities at their booth, such as the Experience Challenge, Photo Booth Challenge, Puttputt Golf Challenge, and Spin Wheels Challenge.
Visitors have the opportunity to try innovative printing solutions from Astragraphia designed to meet the needs of modern offices.
Astragraphia’s support in the BNI Indonesian Masters 2024 is a form of their commitment to providing the latest products and services that are relevant to business needs, as well as strengthening their position as Preferred Partner for Document Solutions in Indonesia.
Through this participation, Astragraphia reaffirms its role in supporting international sporting events and strengthening its innovation in the digital printing industry. #MIA (RO/Z-10)
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**Interview with Mr. Dwi Santoso, Marketing Director at PT Astra Graphia Tbk**
**Editor:** Thank you for joining us, Mr. Santoso. Astragraphia has become the Official Office Solution Partner for the BNI Indonesian Masters 2024. Can you share what motivated your company to take on this role?
**Mr. Santoso:** Thank you for having me. Our partnership with the BNI Indonesian Masters represents our ongoing commitment to support sports in Indonesia. Golf, being a prestigious sport, aligns with our brand values of excellence and professionalism. By partnering with such a renowned event, we aim to contribute to its success while enhancing our corporate visibility.
**Editor:** The tournament will take place at the Royale Jakarta Golf Club from October 31 to November 3, 2024. How does Astragraphia plan to leverage this event for its brand?
**Mr. Santoso:** We have a range of activities planned during the tournament, including showcasing our latest office solutions and engaging with both participants and spectators. It’s a great opportunity for us to interact with a diverse audience, including business leaders, golf enthusiasts, and media. We believe that by being an integral part of this event, we can strengthen our brand associations and create lasting impressions.
**Editor:** Last year’s event featured notable golfers including Richard Taehoon Lee, who won the title. How important is it for Astragraphia to be associated with such high-profile athletes?
**Mr. Santoso:** It’s extremely important. High-profile athletes bring significant attention to the event, which in turn elevates our brand. Their performances and professionalism set a standard that resonates with our own corporate ethos. We admire their dedication, and by aligning ourselves with these talents, we hope to inspire our employees and clients alike.
**Editor:** Looking ahead, does Astragraphia have plans to continue supporting sports events in the future?
**Mr. Santoso:** Absolutely! Our commitment to sports is long-term. We believe in the positive impacts that sports have on our community and our employees. We are always looking for opportunities to support events that promote excellence and teamwork, which are values we hold dear in our company culture.
**Editor:** Thank you for sharing your insights, Mr. Santoso. We look forward to seeing how Astragraphia contributes to the success of the BNI Indonesian Masters 2024!
**Mr. Santoso:** Thank you! We’re excited too, and we hope everyone enjoys the tournament!
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