2023-08-08 14:33:01
As celebrations to mark Aston Martin’s 110th anniversary continue, the British ultra-luxury marque is gearing up for the prestigious Monterey Car Week, which runs from Friday 18 August to Sunday 20 August.
This year’s Pebble Beach event promises to be one of the most memorable to date, with the world debut of a new model and the first North American appearance of the newly launched Aston Martin Valour.
The Valor represents the ultimate expression of purest, most visceral driving. It’s the only front-engined V12 sports car available with a manual transmission, much to the delight of automotive purists, and packs an exciting, era-closing specification.
This spectacular new special edition will be on display at the Aston Martin Club 1913, while The Quail, A Motorsports Gathering will host the yet-to-be-revealed new model and world’s most powerful SUV, the DBX707, on Friday 18 August, before that both vehicles will be moved to the destination at Pebble Beach over the weekend.
The DBX707 is an SUV like no other. An SUV that elevates Aston Martin to the top of the segment with a unique combination of spectacular performance, supreme dynamics, unmistakable style and the ultimate in luxury – an SUV that delivers true sports car sensations. Designed with great character and considerable spaciousness, the DBX707 is the ultimate SUV in every respect.
He Aston Martin Club 1913 once once more offering guests an exclusive space along the 18th fairway of the Pebble Beach Golf Links, with exceptional views of the world’s most prestigious vintage car event and panoramic views of Stillwater Cove.
In addition to this ultra-luxury hospitality, the club will feature an exhibition showcasing some of Aston Martin’s most exciting new models, including the Valour, DB12, DBX707 and AMR23 F1®.
The DB12, the world’s first superturismo, is the first of the new generation of sports cars that Aston Martin has launched on the market. Offering an especially important change for its sporty character and dynamic capacity, becoming a new generation of the legendary DB line and defining its own new category.
Combining an exhilarating driving experience with exceptional refinement, cutting-edge technology and indulgent luxury, the DB12 demands a new definition as the world’s first supercar.
A special Q by Aston Martin studio has also been built at the 1913 Aston Martin Club, where customers can immerse themselves in the universe of individualization with the brand’s specialists to create a completely unique Aston Martin for them.
The Aston Martin team will also offer exclusive test drives of the new Aston Martin DB12 and the acclaimed DBX707, the world’s fastest ultra-luxury SUV.
Guests of the 1913 Aston Martin Club will also be the first to experience the new Aston Martin Valhalla VR Experience, created to showcase an incredible universe of configurations to owners of the Aston Martin Valhalla, the brand’s first hybrid supercar.
The development of the Valhalla has focused on raising the driver’s heartbeat through an immersive and seamless connection between the car and the driver. This complete driver-focused experience begins at the setup phase through the Valhalla VR Experience, developed with Zerolight and powered by Nvidia’s CloudXR technology.
Putting on the fully wireless virtual reality headset, guests will be able to witness a perfectly recreated digital twin of their Valhalla in an immersive 3D setting.
As the first automotive brand to implement this CloudXR technology, Aston Martin Valhalla customers can choose the exact configuration of their vehicle’s interior while virtually sitting in it, and then choose the exterior specification as they walk around the car. .
Renato Bisignani, Aston Martin Director of Global Marketing and Communications, said:
“Pebble Beach has always been one of the biggest events of the year, but this year is of even greater significance for Aston Martin as we celebrate our 110th anniversary with a display of our most impressive new models, including the world premiere of one of they.
“As well as celebrating the new additions to our range, we are also pushing the boundaries of digital technology to offer a glimpse of our future.
Through an immersive virtual reality experience, we will take our customers virtually inside the Valhalla cockpit, giving them a better appreciation than ever for this unique, driver-focused, elite-performance car.”
The historic 110th anniversary of the brand continues to be celebrated throughout an exceptional year.
Aston Martin has already unveiled the first of its long-awaited next generation of sports cars, the highly-received DB12, and has unveiled the Valour, an exclusive model strictly limited to 110 examples designed not only to celebrate the anniversary of the brand, but also to offer a particularly pure and addictive driving experience.
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