Aston Martin’s past, present and future will be honored through a year-long celebration of the iconic British marque’s 110th anniversary.
Sunday 15 January marks exactly 110 years since founders Lionel Martin and Robert Bamford officially formed the partnership that went on to create the first Aston Martin car, igniting more than a century of automotive intensity, cutting-edge British innovation and success in high octane racing. .
Born on the track and inspired by its founders’ passion for racing, Aston Martin has risen from humble beginnings in a small workshop in London’s Henniker Mews to become one of the world’s most recognized automotive brands, synonymous with Innovative design, luxurious craftsmanship, and exciting performance. and little exclusivity.
In photos released to mark the anniversary, Aston Martin has brought together two of the most iconic and innovative models in its 110-year lineage, highlighting the brand’s commitment to pushing the boundaries of performance and applying engineering from Grand Prix racing. To the road.
One of the marque’s oldest racing cars, the record-breaking 1923 Razor Blade is shown alongside the uncompromising Aston Martin Valkyrie hypercar.
One of the first cars to be designed specifically with aerodynamics in mind, and powered by an Aston Martin Grand Prix specification engine, the innovative Razor Blade set numerous class records at Brooklands in 1923, a year following Aston Martin’s debut. in Grand Prix with TT1: the car nicknamed ‘Green Pea’.
A century later, Aston Martin continues to innovate with its exciting high-performance models, bringing modern Formula One™ engineering to the road through its era-defining Aston Martin Valkyrie.
The brand’s historic 110th anniversary will be celebrated with the launch of a new strictly limited exclusive Aston Martin model to be unveiled later this year.
The landmark will also take center stage at this year’s British Grand Prix at Silverstone, the Goodwood Festival of Speed, the Pebble Beach Concours d’Elegance and other major events in key Aston Martin regions, as part of a global marketing campaign titled “Intensity: 110 years”. in process’.
2023 promises to be a monumental year as Aston Martin prepares to unleash the first of its ants.
It embodied the next generation of sports cars, which will further enhance Aston Martin’s focus on ultra-luxury, high performance and intense driving.
Amedeo Felisa, Chief Executive Officer of Aston Martin Lagonda, said: “In 1913, Lionel Martin and Robert Bamford came together with a shared vision of racing cars and used learnings from the track to push the boundaries of automotive innovation.
“110 years and just over 110,000 cars later, that spirit continues. Our 110th year promises to be just as exciting as the first, as we kick off a new chapter in Aston Martin history with the launch of our next generation of sports cars and the unveiling of an extraordinary special model later this year to celebrate this single milestone. .”
The 110th anniversary is one of several notable milestones for Aston Martin in 2023, and the year also marks 75 years of the DB lineage, 60 years of the iconic DB5 model and 20 years of Aston Martin’s Gaydon headquarters, the specially designed to serve as a center of excellence for world-class sports car design and engineering.
