Aston Martin Aramco Races towards a More Inclusive Future with Groundbreaking Arm Partnership
The world of Formula One racing is synonymous with cutting-edge technology, relentless innovation, and breathtaking speed. Now, Aston Martin Aramco is taking a major leap forward, announcing a landmark multi-year partnership with Arm, a global leader in compute technology. This exciting collaboration goes far beyond performance enhancements on the track; it’s a commitment to shaping a more diverse and inclusive future in both motorsport and STEM (Science, Technology, Engineering, and Mathematics).
Arm’s expertise in power-efficient, high-performance computing powers over 300 billion devices worldwide.From smartphones and sensors to supercomputers and, yes, even racecars, Arm technology is at the forefront of innovation.
This partnership will see Arm become Aston Martin Aramco’s Official AI Compute Platform Partner, leveraging the Arm® compute platform to drive notable advancements in AI and computing within the team. This means pushing the boundaries of what’s possible on the track, optimizing performance, and sharpening Aston Martin Aramco’s competitive edge.
But the ambition goes far deeper than winning races.
both Arm and Aston Martin Aramco are deeply committed to fostering a more inclusive and equitable future in motorsport and STEM. Jessica Hawkins,Head of Aston Martin Aramco’s F1 Academy,will be an official Ambassador for Arm,championing opportunities for women in motorsport. This partnership will support the team’s F1 Academy program, designed to nurture and empower female talent, aligning perfectly with Arm’s mission to equip the next generation of engineers, racers, and innovators.
Arm will also play a crucial role as the Presenting Partner for the team’s International Women’s Day activities, further demonstrating their dedication to bridging the gender gap in technical fields.
“This partnership with Arm marks an exciting chapter in Aston Martin aramco’s journey,” says Andy Cowell, CEO of Aston Martin Aramco Formula One® Team.
“Arm’s expertise in compute and AI technology will play a significant role in enhancing performance and driving forward engineering innovation inside the team, to help deliver performance on the track”.
He continues, “[This partnership] brings an possibility to push the boundaries of what we can achieve off track too with a clear focus to champion women in STEM and motorsport, aligning with our own goals to create an inclusive and diverse culture and attract the very best talent as part of our Make a Mark strategy.”
| Partnership highlights | Details |
|—|—|
| Technology Focus | AI-driven performance enhancements, advanced computing solutions for racecar optimization |
| Inclusivity Initiative | Support of F1 Academy, promotion of women in STEM and motorsport |
| Visibility | Arm branding on the AMR25 car, pit stop gantry, F1 Academy car, and race suit |
| Global Reach | Livestream at CES showcasing the partnership’s potential |
Ami Badani, Chief Marketing Officer at Arm, emphasizes, “Arm has been at the heart of innovation for over three decades, driven by our commitment to finding unique opportunities that allow us to inspire and empower the next generation of engineers and racers.”
Badani adds, ”We are excited to partner with aston Martin Aramco to foster new pathways for talent in STEM and women in motorsport, while also advancing performance on the track and in the car through leading edge AI technologies from Arm.”
The collaborative spirit extends beyond the track. The partnership will also see Arm and Aston Martin Aramco work together on developing innovative control and instrumentation systems, utilizing cutting-edge technologies for on-car applications and test/growth environments. This includes the creation of smart wheel guns, automated jacks, release light systems for a new pit-stop system, and advanced instrumentation for the team’s new wind tunnel model.
Ready to witness the future of Formula One? Tune in to the livestream at CES , the world’s biggest tech show, to explore the exciting possibilities this partnership unlocks, particularly the strides it makes towards creating a more inclusive motorsport landscape.
Aston Martin Aramco Cognizant F1 Team: Revving up Towards a Lasting Future
“A brand born from racing has evolved to become the epitome of British luxury and technology on the road.” The iconic Aston Martin marque, founded in 1913 by Lionel Martin and Robert Bamford, has a rich history intertwined with motorsport.From its early successes at the Aston Hill Climb to its famed victory at the 24 Hours of Le Mans in 1959, Aston Martin has always pushed the boundaries of performance and innovation.
The brand’s return to Formula One in 2021, spearheaded by Canadian entrepreneur lawrence Stroll, marked a new era for the team. This commitment has translated into considerable investments, culminating in the opening of the state-of-the-art AMR Technology Campus in Silverstone – the sport’s first new F1 team base in nearly two decades. The campus, which features a forthcoming wind tunnel scheduled for operation in 2025, embodies the team’s dedication to pushing technological boundaries while prioritizing sustainability.
Aston Martin’s 2023 season saw them achieve their most successful performance to date, securing eight podium finishes and amassing 280 points en route to a fifth-place finish in the Constructors’ Championship. For 2024, the team boasts a formidable driver lineup: double world champion Fernando Alonso and Lance Stroll, supported by Felipe Drugovich, Stoffel Vandoorne, and the team ambassador, Pedro de la Rosa.
The team’s commitment to diversity and inclusion extends beyond the track.Aston Martin Aramco’s “make A Mark” platform serves as a driving force for positive change. Built on three core pillars—sustainability, community, and inclusion— Make A Mark champions a diverse and inclusive surroundings, fostering opportunities within motorsport and STEM fields for young people from diverse backgrounds.Partnerships with organizations like Racing Pride, Spinal Track, and the aleto Foundation further underscore this commitment. In January 2024,Aston Martin Aramco became the first Formula One team to achieve ISO standard 50001 certification,highlighting their dedication to energy efficiency and responsible business practices.
Aston Martin Aramco also recognizes the importance of nurturing the next generation of racing talent.In 2024, they entered the all-female F1® Academy series with swiss driver Tina Hausmann, showcasing their commitment to diversity and inclusivity at all levels of motorsport.
| Key Highlights of Aston Martin Aramco F1 Team |
|—|—|
| Founding: 1913 |
| Return to F1: 2021 |
| 2023 Constructors’ Championship Position: 5th |
| Notable Drivers: Fernando Alonso, Lance Stroll |
| Sustainability Initiatives: “Make A Mark” platform, ISO 50001 certification |
Looking ahead, Aston martin Aramco Cognizant F1 Team is poised to leave an indelible mark both on and off the track.their aspiring vision combines a relentless pursuit of performance with a strong commitment to sustainability, diversity, and inclusion, solidifying their position as a force to be reckoned with in the world of motorsport.
Ready to experience the thrill of Formula One? Learn more about aston Martin Aramco Cognizant F1 Team and their upcoming races on their official website [link to official website].
What specific initiatives will be implemented to support women in motorsport and STEM through the Aston Martin Aramco and Arm partnership?
Interview with Jessica Hawkins, Head of Aston Martin Aramco’s F1 Academy and Arm Ambassador
archyde News: Jessica, thank you for joining us today. The partnership between Aston Martin Aramco and Arm is making waves in the motorsport and tech worlds. As the Head of Aston Martin Aramco’s F1 Academy and an official Ambassador for Arm, how do you see this collaboration shaping the future of Formula One and beyond?
Jessica Hawkins: thank you for having me. This partnership is truly groundbreaking, not just for Aston Martin Aramco but for the entire motorsport ecosystem. Arm’s expertise in AI and compute technology is unparalleled, and integrating their innovations into our team’s operations will undoubtedly push the boundaries of what’s possible on the track. But what excites me most is the shared commitment to inclusivity and diversity. This partnership isn’t just about winning races; it’s about creating opportunities for underrepresented groups in STEM and motorsport.
archyde News: That’s a powerful vision. Can you elaborate on how this partnership will specifically support women in motorsport and STEM?
Jessica Hawkins: absolutely. one of the key initiatives is our support for the F1 Academy, which is designed to nurture and empower female talent in motorsport. As an Ambassador for Arm, I’ll be working closely with them to champion opportunities for women, both on and off the track.Arm will also be the Presenting Partner for our International Women’s Day activities, which is a fantastic platform to highlight the unbelievable contributions women are making in technical fields. Together, we’re creating pathways for the next generation of female engineers, racers, and innovators.
Archyde news: That’s inspiring. Beyond inclusivity, how will Arm’s technology enhance Aston Martin Aramco’s performance on the track?
Jessica Hawkins: Arm’s compute platform is at the heart of some of the most advanced technologies in the world. By leveraging their AI-driven solutions, we’ll be able to optimize every aspect of our racecar performance, from aerodynamics to pit-stop efficiency. For example, we’re developing smart wheel guns, automated jacks, and advanced instrumentation for our wind tunnel model. These innovations will give us a competitive edge and help us deliver peak performance during races.
Archyde News: It sounds like this partnership is a game-changer. What does this mean for the broader motorsport community?
Jessica Hawkins: This collaboration sets a new standard for what’s possible in motorsport. By combining Aston Martin Aramco’s racing heritage with Arm’s cutting-edge technology, we’re not just advancing our own team—we’re driving innovation across the entire industry. And by prioritizing inclusivity, we’re ensuring that the benefits of this progress are accessible to everyone. It’s about creating a more diverse, equitable, and exciting future for motorsport.
Archyde News: what message would you like to share with aspiring engineers and racers, especially young women, who are looking to break into this field?
Jessica Hawkins: My message is simple: believe in yourself and seize every opportunity. The world of motorsport and STEM is evolving, and there’s never been a better time to get involved. With initiatives like the F1 Academy and partnerships like this one with arm, we’re breaking down barriers and creating a more inclusive environment. So, dream big, work hard, and know that there’s a place for you in this exciting industry.
Archyde News: Thank you, Jessica, for sharing your insights and vision. We’re excited to see the impact of this partnership and the strides it will make towards a more inclusive and innovative future in motorsport.
Jessica Hawkins: Thank you. It’s an exciting time for Aston Martin Aramco, Arm, and the entire motorsport community. I can’t wait to see what we achieve together.
